Nameplate Blog

Are you designing a nameplate or trim piece which needs to be seen on opposite sides of your product? This is a common need across many markets including sports equipment, automotive trim, motorcycles, and boat trim. Keep these considerations in mind so that uniformity in your brand is maintained ...
Guest Blogger This article is part of a series of articles from my co-workers on their favorite nameplates. Garth Stockbauer, our guest blogger this week, chose an aluminum nameplate in the golf industry which incorporates mixing of materials between the metal nameplate and molded plastic resin for ...
RIH-Cové BV Bicycle Badge RIH Cové BV is a long-standing European bicycle company, based in the Netherlands. These bicycles are used mainly for racing and are exposed to environmental extremes, including vibration due to gravel roads, various forms of weather, travel and storage. Any time one of ...
This article focuses on combining specialized printing with a common tool to create unique looks across your brand. Callaway used this approach to differentiate their clubs designed for men and women. Each version is distinctly colored to appeal to the individual end user.
The household name, Spalding, is featured here in the form of a gold nameplate. This nameplate incorporates bright aluminum, gold tint and printed matte black lettering.
Hoyt nameplates reflect the innovation and precision in their high quality product. This design incorporates a carbon fiber finish into the background of the nameplates. Movement is added to the faux carbon fiber surface through the use of selective brushing combined with layering of transparent ...
Traditionally a nameplate is used to identify or brand a product. We can tell one brand from another this way and depend on this branding for distinction. Another use for a nameplate is differentiation between models of a specific brand.
TaylorMade Golf Club Shaft Label The challenge in designing a shaft label is to create an attention getting design in a very small area. The label itself must be flexible. A brushed chrome polyester substrate is the perfect match for this challenge. The flexible label is printed with UV inks giving ...

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