Designing an aluminum nameplate or badge for exterior environments means considering the badge during its product housing design. It's more than placing a sticker on the end product or pad printing a logo and calling it good.
Nameplate Blog
Posted by
Vicky Bowie
Power sports equipment, all terrain or utility terrain vehicles and motorcycles need to be able to stand up to exposure to the elements and rough environments. This does not mean that the branding for these should be left to simple stickers or flimsy decals.
Posted by
Vicky Bowie
Aluminum In-mold Process for Nameplates and Badges The process of bonding plastic resin with a metal substrate is referred to as aluminum in-mold decorating. It is a premium option used to ensure dent resistance and durability. There is significant investment required for tooling operations ...
Posted by
Vicky Bowie
When this exterior badge came across my desk I had to stop and take a second look. It is an example of how a larger nameplate can become an elegant show piece for a brand.
Posted by
Vicky Bowie
Brand Identification with Individual Letters Many times when working on a nameplate design focus is centered on the right shape or the right colors for text and background. While these are indeed important elements for branding, sometimes it is necessary to step outside the box from standard shapes ...
Posted by
Vicky Bowie
Embossed Aluminum = Durable Branding When it comes to brand identification it's not enough to simply grab attention in the market. You want your brand to be recognized for years to come. Check out the this vintage 1930's truck grill emblem. This is not something which you will find on current ...
Posted by
Vicky Bowie
Embossed Aluminum = Rugged Durability Electronics equipment that is exposed to regular knocks, drops and extreme wear and tear are usually recommended to be fitted with shock protection so the device becomes rugged. These products require product branding with nameplates and badges that will stand ...
Posted by
Vicky Bowie
Engine Cover Badges Under-the-hood automotive badging is exposed to harsh elements including temperature extremes, grease, oil, dirt and grime. When designing the badge or emblem these things should be taken into consideration to create a part that looks as good after several years as the day the ...
Posted by
Vicky Bowie
2013 Avalanche Black Diamond Badge Alignment of product branding is a critical consideration in your design. Round dials pose the challenge of not having a flat edge and can easily become off-center. The 2013 Avalanche Black Diamond Badge illustrates one option among the many available for locating ...
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