--- title: Northern Engraving | Blog for Aluminum Nameplates and Plastic Labels | Point of Purchase description: Point of Purchase | Covers aluminum and plastic nameplate and label design, processes and best practices. --- [](https://www.norcorp.com/nameplate-blog/topic/point-of-purchase#main-nav) [![Norcorp](https://www.norcorp.com/hs-fs/hubfs/Northern-Engraving-Logo-white.png?width=530&name=Northern-Engraving-Logo-white.png "Norcorp")](https://www.norcorp.com/) - Nameplate Blog # Nameplate Blog ## [Why Simple Contrasting Colors Make Brands Stand Out](https://www.norcorp.com/nameplate-blog/bid/206599/Why-Simple-Contrasting-Colors-Make-Brands-Stand-Out) Posted by [Vicky Bowie](https://www.norcorp.com/nameplate-blog/author/vicky-bowie) Aluminum Point of Purchase Signage Point of purchase signage needs to grab and hold the attention of shoppers. It can be tempting to throw everything you have into the design with the thought that more is better. However, this can lead to over-stimulation and confusion for the prospective buyer. ... [Read More](https://www.norcorp.com/nameplate-blog/bid/206599/Why-Simple-Contrasting-Colors-Make-Brands-Stand-Out) ## Favorite Nameplate | Point of Purchase Aluminum Nameplate Posted by [Vicky Bowie](https://www.norcorp.com/nameplate-blog/author/vicky-bowie) Guest Blogger This article is part of a series of articles from my co-workers on their favorite nameplates. Seth Jacobson, our guest blogger this week, chose an aluminum nameplate which was designed to grab attention for a consumer product's point of purchase display. [Read More](https://www.norcorp.com/nameplate-blog/bid/118013/Favorite-Nameplate-Point-of-Purchase-Aluminum-Nameplate) ## Favorite Nameplate | Coca-Cola Sign Posted by [Vicky Bowie](https://www.norcorp.com/nameplate-blog/author/vicky-bowie) Guest Blogger This article is part of a series of articles from my co-workers on their favorite nameplates. Sonya Stone, our guest blogger this week, chose an aluminum part which brings back childhood memories. This part does grab attention and enhances the well-known brand with crisp detail and ... [Read More](https://www.norcorp.com/nameplate-blog/bid/115507/Favorite-Nameplate-Coca-Cola-Sign) ## Digital Point of Purchase Printing Posted by [Lynn Holzworth](https://www.norcorp.com/nameplate-blog/author/lynn-holzworth) Digital Label Printing Digital label printing offers advantages over traditional printing for point of purchase (POP) signs, minimizing costs and timing. The four main advantages in digital label printing are: [Read More](https://www.norcorp.com/nameplate-blog/bid/74140/Digital-Point-of-Purchase-Printing) ## Nameplate Archive: Diamond Cut Aluminum Sign Posted by [Deidre Kruser](https://www.norcorp.com/nameplate-blog/author/deidre-kruser) Coca-Cola Sign The Coca-Cola sign is an example of using traditional nameplate processes in a unique way. It is a very large nameplate. The logo is embossed and diamond cut creating crisp graphics with a reflective surface. Northern Engraving manufactured the aluminum signs in two versions, grey ... [Read More](https://www.norcorp.com/nameplate-blog/bid/44700/Nameplate-Archive-Diamond-Cut-Aluminum-Sign) ## Metal Point of Purchase Nameplate Posted by [Deidre Kruser](https://www.norcorp.com/nameplate-blog/author/deidre-kruser) Antiqued Brass Nameplate This aluminum nameplate is printed to simulate an antiqued brass nameplate. A printed texture is used to add dimension to the background pattern. The Bushnell logo is embossed with a brushed brass finish. [Read More](https://www.norcorp.com/nameplate-blog/bid/45448/Metal-Point-of-Purchase-Nameplate) ## Pierced Nameplates | Thinking Beyond Circles and Squares Posted by [Deidre Kruser](https://www.norcorp.com/nameplate-blog/author/deidre-kruser) Pierced openings in aluminum and stainless steel nameplates, labels and dials typically serve a functional purpose. The pierced holes are often round and used for attachment purposes. Pierced holes are used for riveting or the centerpost of a gauge. What happens when you think beyond the typical ... [Read More](https://www.norcorp.com/nameplate-blog/bid/27862/Pierced-Nameplates-Thinking-Beyond-Circles-and-Squares) ## Point of Purchase Nameplate Posted by [Deidre Kruser](https://www.norcorp.com/nameplate-blog/author/deidre-kruser) POP Nameplates and Labels Promotional and point of purchase (POP) labels are designed to attract attention. Aluminum nameplates utilize mechanical finishing, process color, metallic inks, patterns and textures to create point of purchase nameplates that generate interest. 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