Are you designing a nameplate or trim piece which needs to be seen on opposite sides of your product? This is a common need across many markets including sports equipment, automotive trim, motorcycles, and boat trim. Keep these considerations in mind so that uniformity in your brand is maintained no matter from which angle your product is viewed.
1. Shape - Common shapes like circles and rectangles should not pose major concerns and most likely will be able to utilize one tool for each side of your product. However, if you have a unique shape, separate tooling for each side may be required.
2. Artwork - Will the graphics and text be the same on each side of your product? Be sure to call out differences within your artwork files.
3. Finish - is there specific lines or registration for the rest of the housing that need to be taken into consdieration? Special attention to the finish may be needed for alignment and any allowances that need to be made.
You can see each of these elements were thought through for this piece of archery equipment. A custom shape with embossed aluminum was specified for each side along with similar artwork so that the two sides coordinate and look like they belong together. The result is branding for the product which clearly shows the model as well as the corporate logo.
While the example nameplates shown here are made from aluminum, these considerations apply when working with plastic substrates such as polycarbonate or polyester as well.
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