Why should you, as a product designer, put much effort or budget into branding? Why not just go with a flat vinyl sticker that has your product name printed on it? Good questions. Here are three reasons that you should keep your brand identification as a key element in your product design.
Nameplate Blog
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Vicky Bowie
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Vicky Bowie
Color is a big deal for design teams in most industries. Color can evoke emotion and that spark to pick your product versus the next on the shelf. It makes sense when a specific color is called out for a product that the nameplate or label follow suit. This is what happened for a fragrance bottle ...
Posted by
Vicky Bowie
Nameplate. Label. Decal. Tag. Badge. Sticker. Medallion. What do all of these terms have in common? Any of them could be used when a product owner is looking to show off their brand identity. The term nameplate can be confusing.
Posted by
Vicky Bowie
Many Shapes of Aluminum Nameplates and Labels Shape is a big deal if you are working on the design for new brand identification. It is the topic of one of the most common questions that come up in the design process. How do you choose which shape to use for your nameplate? Don't let this become a ...
Posted by
Vicky Bowie
Nameplate Specifications Discussions held during the design of aluminum nameplates and badges often center on reviewing the specifications that are needed. Specs include items such as material regulations, scratch or chemical resistance, exposure to certain elements like sunlight or salt water, ...
Posted by
Vicky Bowie
Glitz and bling are wonderful things to grab attention in the world. The bigger the jewel, the higher the perceived value for a piece of luxury jewelry. There are times however when a simple, understated design presents a premium brand as elegant and above the rest.
Posted by
Vicky Bowie
One of the signs that it is time to make a change to your product branding is when there has been a change in your company name. This type of change means logos and taglines likely will change along with your corporate name. These can be seamless to change in digital and even print media but what ...
Posted by
Vicky Bowie
When it comes to the design of aluminum badges and branding the main element of discussion is usually the top surface which is where the logo or tagline will be placed. Another design element is what the sides of the badge will look like. Many times it will be important for the badge to have a ...
Posted by
Vicky Bowie
I saw this furniture tag and had to take a second look. It's not very big and does not have any glitz or bright colors. Yet there is a rich and elegant look to it. This is definitely one of my new favorites!
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