Why should you, as a product designer, put much effort or budget into branding? Why not just go with a flat vinyl sticker that has your product name printed on it? Good questions. Here are three reasons that you should keep your brand identification as a key element in your product design. 
1. Nameplates are an Extension of the Brand
A great deal of effort typically goes into your brand identity to select the right colors and type style. Even standard asset tags can benefit from paying attention to the graphics and design. A nameplate gives opportunity for the brand image and value to carry over to the product identification. A premium product can be dressed up even more with a premium badge.
2. Brand Identification is More than a Sticker
Nameplates and labels add substance to the brand with a look and feel which cannot be achieved through transfer decoration. Mechanical finishes on aluminum show movement and depth in the decoration which can increase perceived value for the product. Polycarbonate overlays provide the ability to have functional backlit graphics in addition to attractive showcase for the logo.
3. Aluminum Nameplates and Plastic Labels Deliver your Message
No matter if you are looking for a basic asset tag or for a premium badge, take the time to think through what the message is that your brand identification is sending. Aluminum nameplates offer decoration processes which can increase perceived value for the brand. Plastic labels and overlays provide options for attractive branding to elevate your brand in the market.
What it all boils down to is the styling that is used to showcase your name on your product is reflective of its perceived value. The opportunity is there with each product launch to separate your name from the competition. Let an attractive nameplate or overlay take you a step up.
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Ready for discussion on how to enhance your brand with an attractive nameplate or badge? Let's talk!
