Not Your Cookie Cutter Nameplate Solution

If you are in the process of designing a nameplate for your product, its shape is likely one of the topics of conversation. Many times a common shape such as a circle or rectangle is used as a standard. Here is an example of an aluminum badge which uses a unique shape to step away from a standard tooling design.

A standard circular type of stamping tool could have been used for this design. Instead a custom tool with debossed graphic takes this branding to another level. The interesting cuts and angles of the outline to this emblem take on the shape of a mechanical gear. I love how this part uses the brand logo as the outline and shape for the aluminum emblem. 


Debossed Aluminum badge wtih Unique Shape

Custom Tooling for Unique Nameplate Shapes

The options for designing your custom tool are open and it is not necessary to feel constrained or stuck with only a few standard shapes. You can use a unique shape to draw attention, stand out from the crowd and break out of the cookie cutter mold. 

It is important to remember that when you design your product nameplate or label to allow time to build the necessary tools for production. Any tool requires review for dimensional and decoration requirements. Die trials may be necessary to ensure registration of graphics to the tooled parts. 

Another factor to keep in mind is cost. The more complex your tooling design, the more time is required to build and the more investment you should expect to make. 

Conversations early in your design phase will help to make sure a suitable timeline is established as well as keeping costs at a minimum to achieve your design intent. 

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Do you need help to stand out from the crowd with your product identification? Let's talk!

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