What Shape Works Best for Nameplates and Labels?

Many Shapes of Aluminum Nameplates and Plastic Labels

Shape is a big deal if you are working on the design for new brand identification. It is the topic of one of the most common questions that come up in the design process. How do you choose which shape to use for your nameplate? Don't let this become a stop point in your brand efforts. Let's take a walk through shape options for aluminum nameplates and plastic labels.

Keep It Simple

Many logos offer intuitive direction for the shape that is best used when translated into decals or emblems. Keep it simple and use this to your design advantage. Use the logo shape to solidfy the brand image and make it memorable. 

When the shape direction is not obvious, use the product design to help define what the nameplate or label will look like. Where the emblem is placed can provide the dimensions and narrow down the choices. The use of taglines or only a graphic are other elements to consider when making the decision on what shape to use.

Common Shapes

Ovals, circles, squares, rectangles. These are all popular shapes that are used in branding and logo designs. When considering these straight forward shapes, keep in mind the size needed as well as if you can make use of existing stock dies or if you will need to invest in a custom tool. These examples use common shapes.

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Unique Shapes

There are times where a common shape is not the best choice for a nameplate or label. When this is the case, a custom tool will be needed. Making use of unique shapes can draw attention to your brand and differentiate from your competition. Here are examples of unique shapes.

Unique Nameplate Shapes 

Combination Shapes

The shape of a nameplate or label does not have to be constraining. A square can fit inside of a circle. Two ovals can be combined into one attractive overlay. Product design can be enhanced with combination of shapes in the brand identification. Check these examples out.

Combination Shapes for Nameplates 

Shapes Matter

No matter if your product needs an aluminum nameplate or polycarbonate overlay, the shape of the branding matters. The options are open and it is not necessary to feel trapped by standards. You can design an emblem to follow customary and common shapes. Or you can step out of the box and use the shape to draw attention, stand out from the crowd or enhance the product design. 

What shape will you use for your next nameplate or label? Let's talk!

Namplate Samples, Aluminum Nameplates, Plastic Labels

Editor's Note: This article was first published in September 2015 and has been reviewed for updated content.  



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Namplate Samples, Aluminum Nameplates, Plastic Labels