5 Considerations for Multi-Level Embossed Aluminum Badges

Slingshot_BadgeMultiple Level Aluminum Tooling Considerations

In considering the look of a nameplate or badge and how to stand out among competitors, designers turn to embossed aluminum for depth and dimension. Multi-level emboss adds further layers of interest to grab attention for premium and high quality products.

Aluminum is a friendly alloy for emboss tooling operations. This makes it possible to get multi-dimensional looks with very unique shapes, bends and forms which enhance nameplates and badges. Keep in mind these considerations if you want to incorporate multi-levels of emboss or complex tooling into your next design. 

  • Budget - Multiple levels of embossed aluminum are complex tooling operations which can significantly increase tooling investment. Small run production quantities are not cost efficient.
  • Early Review - Communication between your Design and Engineering group and our Tooling Engineers is key to keep the project on track. Discussions as early as possible make sure that critical dimensions and specs are reveiwed and addressed. 
  • Material Thickness - Emboss and form operations stretch the metal. Aluminum that is too thin may not hold up to the tooling process. In the same way, if it is too thick, complications in forming can occur. The geometry and dimensions of the part will dictate the ideal thickness. 
  • Attachment - Multi-level emboss will not leave much contact area for attachment to the end product. Many times this concern can be solved with a molded backplate which fills the void and closes the gap. Pressure sensitive adhesve can then be used to securely attach the badge to the vehicle or product. 
  • Top Coat - Protective top coats ensure longevity for the decoration. Each tooling operation could impact the integrity of the coating. The complexity and amount of form for the design as well as exposure to the elements are factors to determine the right formula for success.

Collaboration = Success

An important design element of any nameplate, label or trim is tooling. This is where the design comes to life and takes shape. Designing for multiple level embossed aluminum requires open communication with tool engineers. Clear understanding of the geometry and application specs is also needed. Appropriate budget should be set and early review is needed to keep everything moving smoothly. When all of these pieces come together you can expect a premium badge or trim piece which will grab attention for your brand. 

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