Guest Blogger This article is part of a series of articles from my co-workers on their favorite nameplates. Sonya Stone, our guest blogger this week, chose an aluminum part which brings back childhood memories. This part does grab attention and enhances the well-known brand with crisp detail and ...
Nameplate Blog
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Vicky Bowie
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Vicky Bowie
The latest addition to our aluminum 3-D stock die collection is a fabulous rectangle shape, 1" x 3.55". The formed edge allows the badge to stand up from the surface of the product. Pressure senstive adhesive is used for attachment.
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Vicky Bowie
Subtle Dimension for Appliqués Sometimes the packaging or housing surface for the end product is not friendly for a dimensional look. Your design calls for graphics which are set down into the label or appliqué. How can this be achieved without causing attachment concerns? Coined graphics on ...
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Vicky Bowie
2013 Avalanche Black Diamond Badge Alignment of product branding is a critical consideration in your design. Round dials pose the challenge of not having a flat edge and can easily become off-center. The 2013 Avalanche Black Diamond Badge illustrates one option among the many available for locating ...
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Vicky Bowie
Woodgrain finishes on aluminum have come a long way since their start in the mid 1900's. The patterns and colorations had a dull, almost faded look due to a lack of technology and color development at the time. Woodgrain patterns were especially popular in vehicles during this time and were ...
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Vicky Bowie
Real Metal Accent for Nitro Cologne The metal accents on the WCW Nitro Cologne bottle are a truly unique approach to fragrance packaging design. The aluminum side panels are decorated with a brushed finish and transparent tint of color. Embossed details are designed to mimic the studded leather ...
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Vicky Bowie
When designing your nameplate or label, of course the logo or name is the highlight. Maybe you want to add some interest and perceived value for the brand. Perhaps there is a need to differentiate one series from another within the product line. Have you thought about adding a pattern to your ...
Posted by
Vicky Bowie
Integrating Product Branding into Your Panel Trim decoration and brand identity are sometimes thought to be separate design considerations. It is possible to integrate these items so that the nameplate and trim become one piece. How is this done? Selectively applied doming is one option.
Posted by
Vicky Bowie
Tight Timeline Any product launch involves a timeline. You need product to be ready and available for trade shows, photo shoots for marketing promotions and ultimately to fill your vendor orders. Custom tooling can add significant time to the launch process. What if you don't have the time to wait ...
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