Commercial appliances are tools of the trade in the restaurant business. The longevity of the product is very important, and so is the branding. Much like the logo on a vehicle, the nameplate on commercial appliances need to weather a variety of elements.
Some of the ingredients for Blendtec’s recognizable and unique aluminum nameplate include a variety of processes and color applications.
The processes include:
The nameplate needed to reflect the advanced and modern qualities of the blender. Combining several color processes created a dual tone on the nameplate and allowed the text to stand out.
The color processes include:
- Gray tint on center section
- Dark gray tint on border
- Matte black lettering on emboss and flat
- clear protective coating
The combination of mechanical processes and custom color matching creates a unique and recognizable nameplate perfect for impressive kitchen use.
