Aluminum Wheel Inserts
Wheel inserts for the automotive industry are exposed to harsh environments. A clear topcoat protects the metal and your printed image in this environment making the emblems not only resistant to damage from temperature extremes but also scratch, fade, salt, oil and chemical resistant.
The wheel inserts shown here illustrate three levels of complexity in metal decoration. All rely on a protective topcoat to meet exterior automotive requirements. The Pontiac emblem illustrates the use of a standard printing process to define the logo on bright aluminum. In contrast, the Chevrolet logo adds dimension with embossing and movement with a spun background. Finally, the Buick wheel insert takes dimension a step further with the addition of a selective dome on the shields. A common tool with interchangeable embossing minimizes the investment in tooling for the three wheel inserts.
