Consistency in Branding for Perfume and Cologne Packaging

Fragrance Packaging

gold and white Bora Bora nameplategold and black Bora Bora nameplate

Common tooling is used in this example to create similar yet distinct metal labels for Bora Bora colognes and perfumes.  The example illustrates the use of color to differentiate products.  Using a single tool for embossing and stamping helps to control costs.

The design features a two-tone gold on gold background.  Transparent gold is printed on the outside border while opaque gold is printed in the background of the debossed center area.  The opaque gold is also used to print the Claiborne graphics in the border. 

The embossed details on these nameplates do double duty differentiating graphics and creating a multi-level background.  The outside border and Bora Bora graphics are embossed (raised) to the same height.  A very fine outline around the part remains at original height creating a finished edge.  Embossing the wide border gives the part the illusion of being a thicker metal nameplate.

fragerance packaging nameplate

The design is scaled up in this label for use on larger sprays in the fragrance line.  Consistency is achieved by printing the same colors and embossing the same details.

Nameplate Materials & Processes Guide

Request a Nameplate Materials and Processes Guide to begin exploring the options available to you.  Custom color matches, texture and assembly are only some of the options in creating your unique design. 


Topics: Cosmetics, Packaging


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