Guest Blogger
This article is part of a series of articles from my co-workers on their favorite nameplates. A little bit about me: I am from a small town in southwest Wisconsin, and I attended Viterbo University in La Crosse, where I graduated in May 2011 with a bachelor’s degree in business with an emphasis in marketing. I am currently at Viterbo University pursuing my master’s degree in business administration (MBA). I am very excited to bring my experiences and education to this position!
Over 6 processes are used on the Callaway nameplate for the x16 club to ensure competitors and counterfeiters cannot duplicate or imitate this unique product. The piece begins with the use of one-side-bright aluminum, upon which a transparent blue tint is applied. The small “x” watermark effect is achieved through the selective norbrush process. Embossing is used to create the recognizable graphics. Rivets are used from left to right to create the subtle pattern. Finally, the “Steelhead X-16” is diamond cut. Although I am not yet an avid golfer, I truly appreciate the distinct look we are able to create for the Callaway clubs.
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Kelly Kjos Marketing and Social Media Manager |
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