Aluminum Samsonite and American Tourister Labels
Soft touch is used on the Samsonite label creating an attractive nameplate with a rubberized feel. The straight forward design of the nameplate allows it to be used on a variety of colors of luggage. A clear soft touch is applied using a roll coating process giving the aluminum an almost anodized effect. A slight form to the edge of the part gives it depth. A pressure sensitive adhesive is laminated to the back for easy application to the bags.
When soft touch is applied selectively using a screen printing process it provides contrast with the aluminum background and can be integrated into patterns and textures. Adding color to soft touch further enhances the contrast.
What other nameplate or badge applications would be a good use of the soft touch process?
