Guest Blogger
This article is part of a series of articles from my co-workers on their favorite nameplates. Jim Frie, our guest blogger this week, chose two nameplates which he uses to showcase what options are available for companies new to the challenge of product identification. One of the challenges that exist wtih startup companies and projects is cost and being able to justify the use of aluminum nameplates for branding.
I have two examples which are my go to nameplates for these new clients. They draw attention since each is nicely sized, use two to three colors and have brushed or metallic backgrounds. They are both very attractive, affordable nameplates which are sure to catch the eye of the targeted consumer without breaking the budget.
Working with clients who are new to the world of nameplates is often a study in value so that the nameplate is seen as more than a commodity item. It is an offshoot of the customer's brand image. The project budget is key to understand so that appropriate decorating processes are shown.
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Jim Frie Regional Sales Manager Jim is a Regional Sales Manager, working closely with the designers and engineers of key accounts, keeping relationships strong. |
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