Nameplate Blog

Color is a big deal for design teams in most industries. Color can evoke emotion and that spark to pick your product versus the next on the shelf. It makes sense when a specific color is called out for a product that the nameplate or label follow suit. This is what happened for a fragrance bottle ...
Coordinating color between packaging and labeling elements of product design can be a challenge due to potential difference in substrate materials. Color can vary depending on the substrate that it is printed on. Aluminum nameplates can be made to coordinate with your specific color specifications.
Elegant Plastic Decals? Yes, please! Brand identity for high end brands of fragrances and spirits demands a certain air of elegance in the pacakge design. The label or appliqué is an important design element to get the consumer to pick up the tester to try the fragrance or look closer at the ...
A neat thing about working for a company who has been around for more than 100 years is stepping through items manufactured decades ago. It can be like Christmas at times since some brands are no longer in existence or the logos have evolved. Then again, some designs are classic and need no ...
Guest Blogger This article is part of a series of articles from my co-workers on their favorite nameplates. Billie Theobald, our guest blogger this week, chose an aluminum appliqué which embodies elegance within the cosmetic packaging industry. It is a favorite piece for visitors to our Product ...
Cosmetic Packaging How do you capture flirtation and fun in cosmetic packaging? Combine a bright vibrant color with a cute design and there you have it! Take that design and translate it into an attractive label to carry branding across the packaging. This is exactly what was done with the custom ...
Guest Blogger This article is part of a series of articles from my co-workers on their favorite nameplates. Leah Flock, our guest blogger this week, chose a cosmetic aluminum appliqué with bright color and detailed emboss.    
Real Metal Accent for Nitro Cologne The metal accents on the WCW Nitro Cologne bottle are a truly unique approach to fragrance packaging design.  The aluminum side panels are decorated with a brushed finish and transparent tint of color.  Embossed details are designed to mimic the studded leather ...
  This Sephora nameplate features a dimensional custom pattern highlighted by an embossed surface. As part of its 2009 campaign, the designers chose two varying looks for the encasement of the eye shadow palettes. Each look serves as a representation of the shadows inside.

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