Have a question about a nameplate or badge?
The Nameplate FAQ page covers common questions in the following areas.
Many times when a design calls for embossed detail for aluminum trim, this is to signify a uniform step up of the material so there is a visual and tactile dimension to the part. What if your design calls for a tapered or gradual step up? Will this work with an aluminum badge? Yes it can and here is one example of how.
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When it comes to brand identification it's not enough to simply grab attention in the market. You want your brand to be recognized for years to come. Check out the this vintage 1930's truck grill emblem. This is not something which you will find on current vehicles yet it is relevant for the brand as a premium look.
Aluminum is the most common choice for our customers when selecting mateiral for their brand identity nameplates and emblems. Another common request is to review for a brass nameplate. When this happens, it's good to know that aluminum can also be used. Here's how.
Brand identity for high end brands of fragrances and spirits demands a certain air of elegance in the pacakge design. The label or appliqué is an important design element to get the consumer to pick up the tester to try the fragrance or look closer at the bottle. Can a plastic label satisfy this requirement? You may be surprised to find out that the answer is yes!
Shape is a big deal if you are working on the design for new brand identification. It is the topic of one of the most common questions that come up in the design process. How do you choose which shape to use for your nameplate? Don't let this become a stop point in your brand efforts. Let's take a walk through shape options for aluminum nameplates and plastic labels.
A neat thing about working for a company who has been around for more than 100 years is stepping through items manufactured decades ago. It can be like Christmas at times since some brands are no longer in existence or the logos have evolved. Then again, some designs are classic and need no evolution.
In this day and age it is important for brand owners to be aware of danger or potential harm which could result while their product is in use. Can a warning label be used for branding? Absolutely! This type of label offers opportunity to provide valuable education or information about the product. As a result, this can differentiate from other brands in the market and give a competitive advantage.
When selecting a nameplate supplier some expectations go without saying. One of these is that the supplier operates its manufacturing operations in accordance with environmental laws and guidelines. There shouldn't be cause for concern in the best practices of the manufacturer. This article provides an overview of ISO 14001:2004.
This article is part of a series of articles from my co-workers on their favorite nameplates. Jim Frie, our guest blogger this week, chose two nameplates which he uses to showcase what options are available for companies new to the challenge of product identification. One of the challenges that exist wtih startup companies and projects is cost and being able to justify the use of aluminum nameplates for branding.
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