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The Nameplate FAQ page covers common questions in the following areas.
This article is part of a series of articles from my co-workers on their favorite nameplates. Garth Stockbauer, our guest blogger this week, chose an aluminum nameplate in the golf industry which incorporates mixing of materials between the metal nameplate and molded plastic resin for a premium look and increased perceived value for the brand.
My father introduced me to the game of golf at an early age and I have wonderful memories of our time together out on the links. When I first saw the collection of nameplates we produced for Callaway many of those emotions raced back to my mind. Of all the variations we have crafted for the company, I think my favorite would have to be the X20.
A branded identification plate for the back of the golf club, seems simple enough. In reality there is nothing simple about it. The nameplate was crafted using some of the most innovate techniques in the industry: spun aluminum for movement, textured pattern to add interest, multi-layered embossing for height and through-mold (over-mold) injection for a truly magnificent effect.
Callaway is a company that understands technology and prides itself on manufacturing some of the best equipment in the market. I believe we embraced that ideology and created a nameplate that is worthy of the Callaway name. I now have the pleasure of sharing the game of golf with my two sons - a great pastime that will be shared with generations to come.
Garth Stockbauer Regional Sales Manager
Garth is a Regional Sales Manager, working closely with the designers and engineers of key accounts, keeping relationships strong.
Do you want a premium look for your aluminum nameplate? Let us help!
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This is the fourth in a series of four articles exploring options in embossing chrome polyester (chrome Mylar®) to create dimensional metal looking labels for product identification. When the emboss needs to be felt and there are multiple colors the emboss can be completed after lamination of the clear cap. This is a cost effective way to showcase a premium look for your brand.
Where can you incorporate embossing with your plastic labels?
Embossed Chrome Polyester Labels #1 in SeriesEmbossed Chrome Polyester Labels #2 in SeriesEmbossed Chrome Polyester Labels #3 in Series
This is the third in a series of four articles exploring options in embossing chrome polyester (chrome Mylar®) to create dimensional metal looking labels for product identification. In addition to having visual dimension, emboss tooling on chrome Mylar® is tactile - you can feel the difference in height. The emboss remains subtle, with typical height ranging from .001" - .003". Opaque graphics which are embossed with this option can be felt, but since the height is minimal the dimension is not seen. The screened background color provides the protection for the decoration.
How will you use tacile emboss for your chrome Mylar® labels?
Embossed Chrome Polyester Labels #1 in SeriesEmbossed Chrome Polyester Labels #2 in SeriesHow to Grab Attention with Embossed Chrome Polyester LabelsPlastic Nameplates and Labels Tooling FAQ
This article is second in a series of four articles exploring options in embossing chrome polyester (chrome Mylar®) to create dimensional metal looking labels for product identification. Once a graphic is embossed, the plastic label can be further enhanced with an overall dome (Flexlens). This gives transparent tints a jewel-like appearance and provides additional overall height to the polyester label for increased perceived value. The emboss remains visual and is not felt.
How would you use doming to enhance your chrome Mylar® decal?
Embossed Chrome Polyester Labels #1 in SeriesEmbossed and Domed LabelsPlastic Nameplates and Labels Tooling FAQ
This is the first in a series of four articles exploring options in embossing chrome polyester (chrome Mylar®) to create dimensional metal looking labels for product identification. The embossing process uses a custom die to create a three dimensional image by squeezing the plastic material and raising the image. It is one of the final steps in manufacturing a nameplate or label. All decoration is applied to the plastic substrate before to the embossing operation. Decoration is protected with either a topcoat, dome or laminated cap. Precise registration of printed decoration to embossed details is achieved through a combination of printer marks and guides.
These labels use embossed graphics to draw attention to the brand. Note that the text is either capitalizing on the bright chrome color or transparent tint. Unlike embossing on aluminum, when embossing chrome Mylar®, it is very subtle. Typical embossed graphics range in height from .001" to .003". It is not recommended to emboss opaque graphics since the height is minimal and not able to be seen once the protective cap is laminated to the surface.
A laminated clear cap provides protection for the decoration and ensures label durability. Most designs call for a high gloss. There is opportunity to review for a matte finish for the cap as well if a low gloss is more desirable.
Standard polyester (Melinex®, Mylar®) materials are available in the following options and thicknesses. Color options are the base color - your artwork determines the final design.
Base ColorClearBright ChromeBrushed Chrome WhiteRainbow
Material Thickness .003" - .007" .002" - .008" .002" - .008" .002" - .008" .002"
Recently the topic of using texture on aluminum nameplates was reviewed. Let's explore using texture in the background of aluminum trim further. The background area of aluminum trim and nameplates is important real estate which can be used to enhance your brand and image. Adding a screened texture opens the opportunity for the aluminum to take on a faux finish such as the leather look as seen in this motorcyle trim. The result is a contrasting background with bright aluminum graphics and border. The design fits in with leather accessories which can be found for the motorcycle which means consistency in brand awareness.
Background texture is an economical option to add interest or contrast for aluminum trim. Leather, woodgrain and stone looks are just the beginning of the options. Possibilities for color, structure and gloss can be reviewed so that your design speaks the correct message for your brand.
Can you use texture in the background of your aluminum trim? Let's find out!
I was reminded of this label as my family and I did some window shopping at a local furniture store and came across pillow top mattresses. Branding for this type of consumer product relies on both the product's feel as well as the ability of the look of the mattress to grab attention. Many mattresses showcase the brand via a decorated piece of material that is sewn into the side wall. The element for this label that has always caught my eye is that it is not made from fabric.
Transparent purple tints and printed halftones speak of elegance for this chrome polyester label. The "World Class" classification is highlighted with emboss tooling. An overall urethane dome (Flexlens) provides protection for the decoration. Attachment is achieved through a combination of pressure sensitive adhesive and the label being sewn into the mattress housing. The result is a beautiful label drawing attention and inviting consumers to reach out and touch it.
How would you grab attention for your flexible label?
Taking a look through the many examples of aluminum nameplates and the processes used to create attractive branding, I found it interesting the number of them which have selected to use texture. It is a process that is compatible with a variety of applications and markets including cosmetic compact covers, motorcycle emblems, computer equipment, medical equipment and appliance trim. Why should texture be an option to decorate nameplates, labels and trim? Here are three reasons:
1. Texture adds interest and dimension to backgrounds.
2. Texture can call attention to a specific area or accent borders in place of embossed details.
3. Texture can be customized as a pattern across the surface of the nameplate or trim piece, showing off your brand.
Each of the nameplates shown below use texture for decoration. The brand image is enhanced, resulting in attractive ways to differentiate from other products in that market.
Can you find a way to use texture in your nameplate design?
I took a few minutes to review topics posted in 2013 and found these to be most helpful based on the number of views and clicks for more information. The articles have been grouped into categories for your review. Enjoy!
Precise Alignment for Exterior Automotive BadgeAluminum automotive badge features custom carrier and adhesive backing for optimal and precise alignment to the vehicle.
Stylish Aluminum Bicycle NameplateThe form of this aluminum nameplate fits precisely on the bicycle shaft, allowing for longevity of the attachment and a clean design.
Considerations in Under the Hood Badge DesignProtective topcoats and robust adhesives are used in the design of durable aluminum under the hood badges which stand up to harsh environments.
3 Backliit Graphic Options for Polycarbonate OverlaysBacklit graphics are achieved with transparent tints of color on polycarbonate material for use as communication and alert indicators for gauges and instrumentation overlays.
Understanding Mechanical Finishes on Aluminum NameplatesMechanical finishes can be used to enhance and increase the perceived value for aluminum nameplates. Walk through options in spin, brush, engine turn and engine stripe.
10 Options in Nameplate Decoration on AluminumOptions for decorating aluminum nameplates and labels from screen printing to doming processes.
Cost Effective Alternative to Die Cast EmblemNECODome process offers ability to have the look of die cast elements and durability to stand up to exposure to the elements.
20 Inspiring Tiny Nameplates and LabelsTiny sized aluminum nameplates and plastic labels showcase brands with precision and detail.
9 Examples of Tabbed Aluminum or Stainless Steel NameplatesAluminum and stainless steel nameplates, emblems and badges can benefit from tabs for location and alignment on the end product.
4 Ways to Promote Yourself using AluminumOverview of options to use aluminum for self promotion, from matchbox covers to business cards, book marks to custom invitations.
20 Awesome Pierced Aluminum Nameplates Labels and TagsPierced aluminum allows for functional and decorative options to enhance brand awareness.
What topics would you like to see covered in 2014? Share below!
Decorative nameplates and emblems are focus design elements for most consumer products. Getting just the right look for a brand is important in order to have your message speak and to differentiate yourself in the marketplace. What about other component labels? Do you find yourself sourcing multiple label suppliers? What if you could get all your labels and name plates or trim from one place? Good news! This is absolutely possible. Here are some areas in which having one label and nameplate supplier can make your life easier.
Once developed for your nameplate or trim, the color can be referenced from part to part. Call out standard Pantone colors or provide a target for color development. This provides consistency across product decoration and enforces your brand in the marketplace.
No matter if your project is simply looking for a badge with your logo or if you need to include warning labels or asset tags on your product, the possibilities are wide open to identify the most economical substrate. Your specifications, exterior or interior application, as well as the type of surface that the aluminum trim or plastic decal will bond to are all elements to consider. This helps to keep your costs at a minimum while meeting your design intent.
Screen printing and lithography are common decorating processes between metal and plastic substrates. From these basic techniques, each material can be further enhanced with doming, chemical processing and tooling to create memorable labels and nameplates for your brand. Take things to another level by mixing materials for premium looks like backlit aluminum. This provides an open palette of choices to get the right look for your parts.
Coordinate delivery with one delivery schedule so that parts ship together whether you utilize common carrier or special LTL truck pickup. This keeps logistics and freight costs at a minimum.
Purchase orders placed with one supplier for all your nameplate needs allow processing of invoices and payments with same payment terms and accounting notes. This helps your administrative processes.
Take advantage of over 100 years of process knowledge and maximize production capabilities across your label needs - from decorative trim, to branded nameplates, to caution labels and ID tags. Sourcing with one supplier can help streamline administrative processes, consolidate logistics and keep consistency in branding across product lines.
Ready for more discussion? Let's talk!
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