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The Nameplate FAQ page covers common questions in the following areas.
A neat thing about working for a company who has been around for more than 100 years is stepping through items manufactured decades ago. It can be like Christmas at times since some brands are no longer in existence or the logos have evolved. Then again, some designs are classic and need no evolution.
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In this day and age it is important for brand owners to be aware of danger or potential harm which could result while their product is in use. Can a warning label be used for branding? Absolutely! This type of label offers opportunity to provide valuable education or information about the product. As a result, this can differentiate from other brands in the market and give a competitive advantage.
When selecting a nameplate supplier some expectations go without saying. One of these is that the supplier operates its manufacturing operations in accordance with environmental laws and guidelines. There shouldn't be cause for concern in the best practices of the manufacturer. This article provides an overview of ISO 14001:2004.
This article is part of a series of articles from my co-workers on their favorite nameplates. Jim Frie, our guest blogger this week, chose two nameplates which he uses to showcase what options are available for companies new to the challenge of product identification. One of the challenges that exist wtih startup companies and projects is cost and being able to justify the use of aluminum nameplates for branding.
You've spent time designing your product nameplate to showcase your logo and speak well of your brand. On paper it's beautiful and says exactly what you want it to. During transit from production floor to your facility there is potential that your order will get tossed around as the carrier moves from hub to hub. Does this mean you need to worry about what your nameplate will look like when it arrives at your location? With proper packaging, this should not be cause for concern.
Designing your brand identification for aluminum nameplates or plastic decals means that you need to consider several elements: shape, size, color to name a few. What about a border for your label? This is a design element which should not be taken lightly for your nameplate.
Working at a company who has been around over 100 years makes for interesting product launches, design facelifts and updates to company logos. Spending some time in our sample area is a treat and a walk down memory lane. This week I came across this aluminum appliance trim from back in day and it conjurred up memories of Sunday afternoon baking sessions as I learned to make family recipes.
Electronics equipment that is exposed to regular knocks, drops and extreme wear and tear are usually recommended to be fitted with shock protection so the device becomes "rugged". These products require product branding with nameplates and badges that will stand up to this type of exposure as well. If this fits your type of product, consider using embossed aluminum for rugged durability and long-lasting brand awareness.
Point of purchase signage needs to grab and hold the attention of shoppers. It can be tempting to throw everything you have into the design with the thought that more is better. However, this can lead to over-stimulation and confusion for the prospective buyer. What do you do to curb this? Sometimes it's the small details that matter and the best answer is to keep the design simple.
No beating around the bush - designing for brand awareness in the form of nameplates, labels and trim can be downright mind boggling! Don't get discouraged. You are not alone in this endeavor.
Sometimes it is difficult to identify exactly which questions to ask during the design process. This is where reference materials come in handy. Skim to the appropriate section and then soak in the details so that your knowledge grows. With that growth comes positive results and attractive brand identity.
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