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Volvo R-Series - Racing Stripe

 

 

Volvo V40 R Design

 

describe the image

 

Volvo Black

 

process
Crimped Aluminum
Engine Striped Aluminum
Screen Printed Aluminum

application
Volvo R-Series Center Console

challenge
Develop interior finish to mimic exterior racing stripe

solution

Working directly with the Volvo Design Group, our Wales, UK Design team developed a sporty finish, taking a classic exterior racing stripe and placing it inside the car. 

The result is a high end finish which completes the intent for a sporty look and feel for the interior. The center console is the feature decorated trim and is the only interior trim to use aluminum.

"The inspiration of the stripe is from a “Geneva stripe”, found on high grade watch movements. It gives you a magical depth and a high quality “machined metal” feel. The surrounding matte black areas with square rubber dots adds a great deal of sportiness." 

Anders Bergstrom
Senior Designer
Colour and Materials
Volvo Design

See the other finishes in this series

 

 

 

Consistent Decoration Across Component Parts

 

process
Embossed aluminum 
Textured geometric dot pattern 

application
Oroscoptic Dental Loupe 

challenge
Consistent decoration across multiple component parts and different product colors

solution
The aluminum nameplates and serial number labels for this project needed to coordinate together and blend well with the product frame.  Reviewing technical finishes in our pattern library, the subtle black dot pattern was chosen.  It works well with the shape of the bows, allowing your vision to follow the curves of the sides.  

Scale of the dots was taken into consideration along with the graphics needed.  Adjustments were made so that the design works together in a fluid manner.  The dots line up perfectly for straight and consistent placement of serial numbering and customization at the customer's assembly location.  

Common emboss tools for the outer bow labels, creates a finished look and clear branding. Recessed areas designed into the product housing ensure consistent alignment and hides the silver edge of the aluminum for a clean look.

Full product image credit Orascoptic   

 





describe the image

 

 

 

 

describe the image

 

Cell Phone Pad

 

process
Brushed aluminum
Aluminm in-mold  
Chemical Etch

application
Cadillac Escalade 

challenge
•Upgrade look of existing rubber mat in console armrest by integrating aluminum and plastic trim into one component

solution
The elegant interior of the Cadillac Escalade already integrates aluminum trim into the design.  Adding aluminum to the cell phone pad was a natural progression in upgrading the look.  The metal mat needed to withstand daily wear and tear.  It also needed to protect the phone in the event that it gets dropped.  The solution was to use the through molding process to create rubber ribs.  Inspiration was drawn from the Hummer sillplate.  The finished part combines brushed aluminum molded to soft plastic for a unique mixed material trim piece which is as functional as it is aesthetically pleasing.  The finishing touch in the design was to add the Cadillac logo using a chemical etch process.

 




cadillac in mold plastic trim
in molded plastic detail

 

 



 

One Carrier for Three Authentic Materials

 

process
Omni-Bond Aluminum
Brushed Aluminum
Screen Printed Aluminum

application
Cadillac ATS interior trim

challenge
• utilize a common carrier for three unique substrates

solution
Engineers and designers at GM, Lawrence Automotive and Northern Engraving collaborated on this program to realize the end goal of utilizing a common carrier for real wood, carbon fiber and aluminum trim saving up-front costs on injection mold tooling.  Three unique materials offer three distinct looks for the customization of the Cadillac ATS.  Design criteria for each of the substrates were taken into consideration early on to optimize part designs for the engineering of common carriers.  Standardizing material thicknesses was essential to the success of the program and creating a seamless look within the vehicle. 

Design intent for the decorative aluminum trim plate was to create an intricate layered look conveying precision and sports luxury.  Embossed and debossed details were considered along with diamond cutting.  The final design builds on this intent with an alternative approach which integrates layers of processes combined with mechanical finishes to create the in-laid metal design.  Depth and dimension were achieved without the need to add embossed or diamond cut details.  The aluminum trim showcases decorative aluminum processes creating an eye-catching option for interior trim.

 

 

 

carbon-fiber-carrier
carbon fiber

aluminum-carrier
decorative aluminum

wood-carrier
real wood





ATS trim trio

Victory Motorcycle Badge

 

process
Multi-level Embossed Aluminum
Selective Doming

application
Victory Motorcycle tank

challenge

• develop a new design with the look and feel of a cast metal badge

solution

Collaboration with design engineers at Northern Engraving resulted in an exciting new spin on the typical tank badge. Multi-level embossing enhances the three dimensional shapes creating the look of a cast metal badge. Selective areas of color and text make the brand shine.

In order to maximize the investment, the same badge is formed to fit several different tank contours. This way one process is used in production to keep the brand consistent while only the form varies. A great deal of engineering went into the form of each badge in order to minimize gaps and create the illusion that the badge is part of the tank itself rather than an individual component.

Through teamwork and collaboration Victory Motorcycles and Northern Engraving were able to create an exciting new product that met the needs of the customer in an affordable way while not sacrificing on the quality the brand deserves.

 


 

 

victory-motorcycle-badge

 

 

 

victory motorcycle badge

 

 





Machined Aluminum Trim | Dodge Charger

 
 

process
Aluminum In-mold
Machined Edge
Engine Turn

application
Dodge Charger shifter bezel

challenge

• develop a cost-effective option for creating a crisp mating edge on aluminum trim

solution

Machined aluminum trim offers several advantages in part design. Key benefits in look and functionality are:

• flexibility in design
• improved aesthetics
• reduced gap between mating parts
• minimized tooling costs

Machining an edge is an efficient option for programs with multiple opening requirements.  Using the CNC to create various apertures for mating component configurations eliminates the need for multiple tools.  This process can be used for interior or exterior edges to create a clean surface free of radii.  The result is a sharp crisp look which minimizes gaps between parts.  It is a cost effective option often minimizing overall tooling costs by reducing the number of dies required. 

The Dodge Charger center console complements the impressive aluminum instrument panel.  Together they create endless opportunities for differentiation with the update of the finish for buzz vehicles.

 

2012 Dodge Charger center console

machined edge



Land Rover Range Rover Evoque

 

 


Land Rover Evoque Interior

 

 
describe the image

 

process
Crimped Aluminum
Aluminum In-Mold
Brushed Aluminum
Screen Printed Aluminum
Bi-directional Brushed Aluminum

application
Range Rover Evoque interior aluminum trim (8 parts per vehicle set)

challenge
• Develop complex aluminum trim giving the appearance of being solid structural elements of the instrument panel

• Design distinctly different finishes allowing the end customer to personalize their interior

solution

Our engineering team pushed the boundaries of the depth of draw as well as the visual appearance on the console trim parts. The base parts, which are fitted to three quarters of Evoque vehicles, carry a tinted linear brush finish. This gives the visual appearance of a brushed alloy structural support for the instrument panel. Customers can then personalize their vehicles with three alternative finishes; a bi-direction brush which creates a floral silhouette, a textured sports finish and a high gloss premium dark finish. Northern Engraving’s designers are currently working on a new finish which was created in conjunction with Victoria Beckham and will be fitted to a Limited Edition variant of the Evoque for launch in 2013.

Cobra Radar Detector Trim

 
  

process
Multi-faceted Formed Aluminum
Screen Printed Aluminum

application
Cobra Radar Detectors

challenge
• Use aluminum trim to differentiate product
• Withstand extreme temperature variations

solution

The multi-faceted geometry of this aluminum trim adds to the eye-catching appeal of both parts.   The designer worked closely with Northern Engraving early in the project visiting our Design Studio and Engineering Group to discuss the project and better understand options in integrating product branding into metal trim.  Trends in finishes were explored with the final design taking advantage of a custom finish.  Careful attention was paid to maximizing impact while minimizing costs.  The trim illustrates effectively how early discussion between supplier and customer results in a design that takes full advantage of options in decorating metal.  The small geometric pattern subtly evolves as it shifts front to back.

A combination of inks and protective topcoats allows the decorative trim to withstand extreme temperatures.

 

cobra radar detector aluminum trim CS







cobra aluminum trim 5 CS
“The development of the aluminum badges to fit onto a contoured, plastic surface and have them permanently stay affixed under extreme temperature range proved extremely difficult but, the NE team pulled through.”

Tony Kainuma
Cobra Electronics

 

“The design challenge was to come up with decorative variations that helped identify various price skus without having to retool parts. The ability to reach various finishes that makes the product look modern and clean to very deluxe on a single piece of aluminum that had many complex surfaces was impressive. The talent and  experience  of the design and engineering staff was the reason we were able to come up with the solution. Their knowledge of trends from other industries brought a fresh approach to this solution. The other element that truly helped bring this to fruition was the great presentation of Northern engravings endless capabilities from the sales team. Often times great ideas do not make it without the proper people helping with painting the picture. The sales team was crucial in implementing confidence and excitement into my client.”

Gilberto Cavada
Senior Designer
Product Development Technologies, Inc.

Dodge Charger Interior Aluminum Trim

 
  

process
Crimped Aluminum
Screen Printed Aluminum

application
Dodge Charger interior aluminum trim

challenge
•Develop complex aluminum trim piece with critical registration 

solution
The Northern Engraving engineering team pushed the boundaries of the depth of draw as well as overall size of the trim piece. The base model features a micro weave pattern that takes advantage of a selective brush as well as texture. Adding to the complexity, tight register was held in order to create a bright aluminum bead outlining the trim piece.

Utilizing the same tooling, additional finishes were chosen to differentiate looks across the Charger line.  The carbon fiber finish combines brushing, printing and texture to create movement. Engine Turn combined with a transparent dark tint was used for an elegant take on a classic finish. Lastly, a technical finish layering a transparent tint and selective texture creates a stunning real metal trim piece for the interior.

 

2011 Dodge Charger Interior

2011 Dodge Charger aluminum Interior

dodge charger aluminum finish images
 

Faux Crocodile Trim | Mustang Concept Car

 

process
Litho printed aluminum
Crimped aluminum
Aluminm in-mold  

application
Mustang Concept Car 

challenge
•Duplicate look and feel of leather on aluminum

solution
Ford designers carried their custom theme across the aluminum trim in this concept car with a decidedly non-aluminum finish.  The wrapped leather trim is aluminum printed with a custom faux leather finish.  The unique finish is an economical option making use of the production tooling.  Development of the finish began with baby hornback crocodile skin.  Our designers translated the leather finish onto aluminum using a combination of traditional metal decorating processes.  Key to the success of the concept was alignment of the pattern across mating parts in the vehicle.

 

Faux Crocodile Trim
Ford SEMA Mustang Crocodile Trim

crocodile trim detail


 

 

 



 

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