Nameplate Blog

Products which are exposed to extreme environments like water, sun, heat, cold or that will receive heavy handling can sometimes be a concern for the nameplate or label that is used to promote the brand. Lay your worries to rest! Exterior applications do not mean difficulties for brand ...
Designing an aluminum nameplate or badge for exterior environments means considering the badge during its product housing design. It's more than placing a sticker on the end product or pad printing a logo and calling it good.
Power sports equipment, all terrain or utility terrain vehicles and motorcycles need to be able to stand up to exposure to the elements and rough environments. This does not mean that the branding for these should be left to simple stickers or flimsy decals.
Aluminum In-mold Process for Nameplates and Badges The process of bonding plastic resin with a metal substrate is referred to as aluminum in-mold decorating. It is a premium option used to ensure dent resistance and durability. There is significant investment required for tooling operations ...
When this exterior badge came across my desk I had to stop and take a second look. It is an example of how a larger nameplate can become an elegant show piece for a brand.
Brand Identification with Individual Letters  Many times when working on a nameplate design focus is centered on the right shape or the right colors for text and background. While these are indeed important elements for branding, sometimes it is necessary to step outside the box from standard ...
Embossed Aluminum = Durable Branding When it comes to brand identification it's not enough to simply grab attention in the market. You want your brand to be recognized for years to come. Check out the this vintage 1930's truck grill emblem. This is not something which you will find on current ...
Embossed Aluminum = Rugged Durability Electronics equipment that is exposed to regular knocks, drops and extreme wear and tear are usually recommended to be fitted with shock protection so the device becomes rugged. These products require product branding with nameplates and badges that will stand ...
Durable Exterior Application A common concern when designing nameplates and labels is durability. This especially true if the product will be exposed to the elements - rain, snow, hot or cold temperatures, and sunlight. Certainly it is important to communicate these areas during discussion and ...

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