Nameplate Blog

Working at a company who has been around over 100 years makes for interesting product launches, design facelifts and updates to company logos. Spending some time in our sample area is a treat and a walk down memory lane. This week I came across this aluminum appliance trim from back in day and it ...
Limited Edition Customization What do you do when you have an existing product with branding and decoration but need to change the decoration for a special run? Do you have to start from scratch with the aluminum trim design? Certainly not! This is actually a common need to differentiate between ...
Household Appliance Branding Household appliances showscase some high profile brands. When the product is upscale, the branding requires high perceived value and oftentimes enhances the buying experience. Attractive aluminum and stainless steel nameplates and badges as well as polycarbonate ...
One option for attachment of your nameplate or badge is tabs, created during the tooling phase of production. Tabs can be used in aluminum and stainless steel nameplates as locators and to help with alignment. Combine with pressure sensitive or foam adhesive for secure bond to your product. Or let ...
Commercial appliances are tools of the trade in the restaurant business. The longevity of the product is very important, and so is the branding. Much like the logo on a vehicle, the nameplate on commercial appliances need to weather a variety of elements.
How the Electrolux Nameplate Evolved The Electrolux brand has evolved over several decades. Not only have the appliances themselves gone through changes, so have the nameplates. Below are just two examples of the evolution in nameplate design.
This week, we have a featured article written by one of our regional account managers, Paul Wuensch. He chose to focus on the importance of the metal substrate, and keeping its integrity.
Aluminum Nameplate This use of mechanical processes on this aluminum nameplate caught my attention. The background is high gloss brushed aluminum applied selectively to the part.  The embossed logo features two additional mechanical finishes, engine turn and engine stripe.  A printed mask was used ...
In-mold components may be used to incorporate functional graphics, brand names and logos into plastic components.  The In-mold Decoration (IMD) process may also be used for purely decorative components or trim.

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