Nameplate Blog

This nameplate made me take a second look when I saw it on the line in our manufacturing plant. The subtle detail for the distressed or worn aluminum background adds such a level of personality to an otherwise simplistic oval shape.
Celebrating a milestone anniversary is a great opportunity for a company to highlight their brand and draw attention to their product. One way to do this is with a commemorative logo.
Designing your nameplate to be in alignment with your branding strategy strengthens your brand message in the marketplace. While each nameplate or badge project presents its own unique set of challenges, there are some basic design elements to keep in mind to guarantee your brand message will be ...
Why should you, as a product designer, put much effort or budget into branding? Why not just go with a flat vinyl sticker that has your product name printed on it? Good questions. Here are three reasons that you should keep your brand identification as a key element in your product design. 
Color is a big deal for design teams in most industries. Color can evoke emotion and that spark to pick your product versus the next on the shelf. It makes sense when a specific color is called out for a product that the nameplate or label follow suit. This is what happened for a fragrance bottle ...
Nameplate. Label. Decal. Tag. Badge. Sticker. Medallion. What do all of these terms have in common? Any of them could be used when a product owner is looking to show off their brand identity. The term nameplate can be confusing.
Products which are exposed to extreme environments like water, sun, heat, cold or that will receive heavy handling can sometimes be a concern for the nameplate or label that is used to promote the brand. Lay your worries to rest! Exterior applications do not mean difficulties for brand ...
Many Shapes of Aluminum Nameplates and Plastic Labels Shape is a big deal if you are working on the design for new brand identification. It is the topic of one of the most common questions that come up in the design process. How do you choose which shape to use for your nameplate? Don't let this ...
Nameplate Specifications Discussions held during the design of aluminum nameplates and plastic labels often center on reviewing the specfications that are needed. Specs include items such as material regulations, scratch or chemical resistance, exposure to certain elements like sunlight or salt ...

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