Photo of Rauschenberg Art Car
By Davidwiz (Own work) [CC-BY-3.0 (www.creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
Robert Rauschenberg's BMW Art Car
This BMW Art Car by Robert Rauschenberg made its first appearance in 1986. Rauschenberg used photographic methods to transfer his images on enameled aluminum. He was considered an innovative artist that transitioned from Abstract Expressionism to Pop Art, using non-traditional materials in developing his art, including sculptures. Rauschenberg also worked as a photographer, printmaker and papermaker.
The BMW Art Cars are very interesting and also a perfect example of artistic patterns on aluminum surfaces. The Art Car adds a creative element to the automotive world that can otherwise be overlooked, bringing the creative element into the forefront.
We have created an aluminum surface collection which was inspired by Pop Art and Robert Rauschenberg's BMW Art Car.
Stay tuned for more posts on the BMW Art Cars. What other industries would benefit by putting creative in the forefront of their design? The argument could be made that all industries should. What are your thoughts on creativity and innovation; Do they go hand-in-hand?
