Nameplate Blog

Designing your nameplate to be in alignment with your branding strategy strengthens your brand message in the marketplace. While each nameplate or badge project presents its own unique set of challenges, there are some basic design elements to keep in mind to guarantee your brand message will be ...
Why should you, as a product designer, put much effort or budget into branding? Why not just go with a flat vinyl sticker that has your product name printed on it? Good questions. Here are three reasons that you should keep your brand identification as a key element in your product design. 
Nameplate. Label. Decal. Tag. Badge. Sticker. Medallion. What do all of these terms have in common? Any of them could be used when a product owner is looking to show off their brand identity. The term nameplate can be confusing.
Many Shapes of Aluminum Nameplates and Plastic Labels Shape is a big deal if you are working on the design for new brand identification. It is the topic of one of the most common questions that come up in the design process. How do you choose which shape to use for your nameplate? Don't let this ...
Nameplate Specifications Discussions held during the design of aluminum nameplates and plastic labels often center on reviewing the specfications that are needed. Specs include items such as material regulations, scratch or chemical resistance, exposure to certain elements like sunlight or salt ...
There has been a strong trend in adding depth to product branding with a formed edge or skirt. Nameplates are often designed with a skirt to add to the visual weight of the product branding. In some cases this is used as an alternative to a heavy cast badge. In others it is used to offer a finished ...
Offset Lithography in Nameplates Offset lithography or litho printing is one of the workhorses of aluminum decoration for nameplates and emblems. It is easily combined with other decorative processes such as: brushing, spinning, screen printing, embossing, diamond cutting and doming. One of the ...
Coordinating color between packaging and labeling elements of product design can be a challenge due to potential difference in substrate materials. Color can vary depending on the substrate that it is printed on. Aluminum nameplates can be made to coordinate with your specific color specifications.
Is it Time to Redesign Your Nameplate? Nameplates aren't always the first thing on a Designer's mind. Waiting until the last minute can lead to cutting corners and compromising. This infographic lists 5 bite-sized tips for helping you determine if you should be considering a nameplate update.

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