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This aluminum nameplate combines a multi-dimensional emboss and screen printed texture to create a premium badge which stands up to the marine environment. The Sunesta graphic is debossed while the border is embossed in a multi-dimensional facet.
The marine environment is one of the harshest outdoor environments with high temperatures, humidity and salt water. Understanding the environment your nameplate will be exposed to helps in making decisions about appropriate materials and processes to meet your product needs. A number of protective topcoats are available to fit various environmental demands.
Considering the environment your nameplate will be used is an important consideration when determining the method of attachment. Other considerations when choosing a nameplate adhesive include the type of substrate the nameplate is applied to and the specs the bond needs to meet. The Sunesta nameplate uses a foam adhesive for assembly to the boat.
What other outdoor applications come to mind for a nameplate? What are the environmental considerations for those applications?
Request samples of nameplates used in harsh environments to review the materials and processes available to create durable and attractive nameplates.
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Engine turn is applied to the Madone logo creating movement in the nameplate. The engine turn process is a mechanical process creating a series of tightly spaced overlapping spins. The circular appearance is lost when used in fine graphics as shown here. However, the natural highlights and shadows in the metal are present adding to the jewel-like appearance. Embossing adds further detail to the logo.
The contrasting background area features a screen printed texture, a simple geometric pattern created using a clear gloss texture on the black background. The outside border is a matte aluminum formed down. The nameplate has a slight contour. A foam adhesive assembled to the back is used for application of the nameplate to the bike.
The engine turn process is used in this nameplate creating a unique look. How would you use the engine turn process in a nameplate?
The Yamaha dial is an attractive nameplate for product branding. What caught my attention was not the front but the back of the part.
We are often asked how we can assure proper alignment on the product. This becomes even more critical on round dials. There are several options for helping to locate the part on the product. This one caught my attention because it isn't used as often. The badge relies on a molded feature for alignment. The part is embossed into a dome with formed edges. The back of the part is filled with a molded backplate creating a smooth surface for attachment to recreational vehicles. A recess is molded into the backplate to facilitate placement of the badge. A pressure sensitive adhesive, with a tab for easy removal of the carrier, is used for attachment.
A challenge in the design of this part was assuring the alignment of the backplate to the nameplate. This was done with an aluminum tab nesting into a molded feature. Key to the success of the tab was minimizing any distortion in the side of the badge.
Have you ran into the challenge of needing to assure proper alignment of a round nameplate or dial on a product? How have you solved this issue?
Recreational equipment requires durable solutions to product branding needs. These nameplates are in outdoor environments where they are exposed to gasoline, oil, UV light and scratches. This ATV nameplate is manufactured using the NECODome process resulting in a robust nameplate with individual letters and a matte chrome surface. The required height or depth of the letters on this application was .060". The NECODome process offers graphics in various depths and durometers to meet product branding needs. A mask carrier is used for placement on the ATV. The critical alignment of the letters is inherent to the NECODome process.
What are some of your requirements or needs for product branding on recreational equipment? How would you push the boundaries of the NECODome process for your nameplate needs?
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