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This article is part of a series of articles from my co-workers on their favorite nameplates. A little bit about me: I am from a small town in southwest Wisconsin, and I attended Viterbo University in La Crosse, where I graduated in May 2011 with a bachelor’s degree in business with an emphasis in marketing. I am currently at Viterbo University pursuing my master’s degree in business administration (MBA). I am very excited to bring my experiences and education to this position!
Over 6 processes are used on the Callaway nameplate for the x16 club to ensure competitors and counterfeiters cannot duplicate or imitate this unique product. The piece begins with the use of one-side-bright aluminum, upon which a transparent blue tint is applied. The small “x” watermark effect is achieved through the selective norbrush process. Embossing is used to create the recognizable graphics. Rivets are used from left to right to create the subtle pattern. Finally, the “Steelhead X-16” is diamond cut. Although I am not yet an avid golfer, I truly appreciate the distinct look we are able to create for the Callaway clubs.
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This article is the second in a series which features examples of multi-dimensional embossing on aluminum. The sculptural quality of the bright aluminum Joy on this holiday card is a luxurious effect. Swirling details flow over and under each other creating multiple levels of detail. Natural highlights and shadows are brought to life in the bright aluminum which accentuate the fact that this is a real metal surface. This option for a three-dimensional emboss is available to be integrated into product identification. How would you use it on a logo?
Options in Embossed Metal Nameplates Embossed Aluminum Nameplate
Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating your product branding.
Virtually all products feature a company name or trademark as a symbol of the quality you expect to experience when purchasing the product. Using a nameplate to prominently position your brand in front of your customer allows you to precisely control that message. Embossing is a classic option for adding perceived value to your nameplate, badge or emblem. Embossing adds dimension to the nameplate. This article is the first in a series of four articles which focuses on options in three-dimensional embossing on nameplates. The examples used in this series are pulled from our collection of aluminum holiday cards.
This aluminum holiday card uses a three-dimensional emboss to create a faceted effect on the snowflake. The embossed snowflake combines bright aluminum with a multi-directional brush and diamond cut accents to create sparkle and draw your eye to it as the focal point of the card. The background combines mechanical finishes with etched detail to complete the elegant silver-on-silver look. The same processes are available to you as you work on your next nameplate or emblem. How would you use a three-dimensional emboss on a logo to add interest to a nameplate?
Adhering securely on flat or curved surfaces, custom domed decals and labels are a polished way to differentiate everything from electronics and sporting goods to cosmetics and appliances. This high performance urethane bubble provides a rich three-dimensional look. Although often used on oval and circular labels, this custom label illustrates using the doming process on a unique shape. The small size combined with chrome accents creates a jewel-like effect.
Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating product branding that differentiates your product. Custom color matches, texture and assembly are only some of the options in creating your nameplate.
The Champion logo shown here illustrates the use of the NECODome process to create a bright chrome label for binder customization. Key to the success of the project was the ability to achieve straight walls on the edge of the part rather than a rounded look. This process is flexible allowing you to create either one of these options. The NECODome process reproduces your design using a die in the shape of your artwork to both cut and seal the image. Using this die, a sandwich of materials is heat-sealed onto a base material.
The relationship between embossed chrome graphics and a matte metallic background are juxtaposed in this furniture label. This label illustrates the versatility of chrome polyester (Mylar® film) to be used in a wide variety of applications offering the look of a metal label at the cost effective price of plastic. Sharp angles in the label design follow the shape of the logo. A new aesthetic emerges through this combination of precision and surface finishes.
Chrome polyester labels are available in custom shapes and sizes and in an unlimited range of color choices. Low cost tooling makes these labels and decals an attractive option for low volume needs. The labels are manufactured with permanent pressure sensitive adhesive and a carrier for easy removal of the liner. Overlamination is available providing added protection from abrasion and solvents.
The inspiration for the finishes used in this design came from our interaction with customers in a variety of industries around the world. We receive many requests to create a premium look on metal whether working on the design of a nameplate or interior trim. Aluminum is a versatile substrate with numerous decorative options for printing and forming. Piano black is one of the often requested finishes when creating a luxurious look on aluminum. Whether combined with bright aluminum or mechanical finishes, it commands a premium look.
This holiday card design relies purely on decorating options layering brush, spin and piano black finishes together to create depth and movement. The design illustrates an elegant look achieved without the need for embossing. Each year we look forward to sharing our holiday card with customers and suppliers. Over the years, a diverse group of designs have been created which illustrate many of the options available to you in the design of product identification and finish development. Explore the entire collection to understand the options available to you.
There has been a strong trend in adding depth to product branding with a formed edge or skirt. Nameplates are often designed with a skirt to add to the visual weight of the product branding. In some cases this is used as an alternative to a heavy cast badge. In others it is used to offer a finished edge to the nameplate hiding a raw aluminum edge.
There are several options for attaching a nameplate with a skirt. Our engineers can help you understand the benefits and limitations of each. The four most frequently used options are:
In this option the plastic component that the nameplate is attached to is molded to have the same shape as the back side of the nameplate. A heat activate adhesive is commonly used in this application.
A metal or plastic backplate is used to fill the space created on the back of a nameplate with a skirt. Adhesive is applied to both sides of the backplate for adhesion to the nameplate and bonding to the product. This example shown here uses molded-in features in the backplate
Foam adhesive is available in various thicknesses to be used as both a filler and a method of attachment. This is a good choice when the nameplate is being applied to a rough surface. It can be more cost effective than using a backplate since it requires minimal or no investment in tooling.
Obviously this option requires accommodations in the mating part. It eliminates the need for adhesive. Tabs can be designed as a snap-fit or to be crimped.
Contact us to learn more about options in designing a formed edge in your nameplate design. Request samples to see how others have successfully used them in their product branding.
Stock dies are a perfect match for short run product branding where you demand quality but want to minimize costs. Using stock dies eliminates capital investment allowing you to put your resources into printing the label or nameplate. Spinning, brushing, transparent tints of color, metallic colors and texture are all options available to be integrated into a nameplate which uses a stock die. How would you make your product brand stand out while taking advantage of the cost savings of a stock die?
This holiday ornament designed and printed for a local charity celebrates their 25th anniversary. The elegant design combines a warm gold tint with a pearlescent white finish and highly contrasting black finish leaving room for personalization through engraving. It is always interesting to see the wide variety of looks that can be achieved using a common tool and standard decorative processes. From traditional to contemporary, the final result is up to you. Check out our ornament designs from the last few years to see additional translations of holiday themes on metal.
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