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Nameplate Litho Printing FAQ

Posted by Deidre Kruser on Mon, Feb 22, 2010
 

Offset Lithography in Nameplates

lithographed nameplateOffset lithography or litho printing is one of the workhorses of aluminum decoration for nameplates and emblems.  It is easily combined with other decorative processes such as: brushing, spinning, screen printing, embossing, diamond cutting and doming.  One of the major advantages of offset lithography is the tight registration which can be achieved.  It is also the preferred option when working with halftones and fine detail.  Following is a Q & A focusing on the litho process as it is used in the decoration of nameplates.  What other questions do you have on this process? 

Frequently Asked Questions | Nameplate Printing

Questions Answers
Can you print on a formed part? All of our decoration is applied in the flat sheet.  Forming and tooling happens after decoration.
How can I add depth to a color? Adding a mechanical finish under transparent colors is one way to add depth to a color.
What registration can you hold color to color using lithography? Our standard registration between lithography colors is .005".
What is the minimum stroke needed on positive graphics? We require a minimum of .003" stroke for positive printing.   
What is the minimum stroke needed for reverse graphics or background printing? When printing a background color, we require a minimum of .008" stroke for the negative printing.
How do you print two transparent colors next to each other and minimize registration issues? We flare one color causing a slight overlap between colors.  This overlap can create slight "halo" effect around the graphic.
What do you protect offset lithography decoration? All of our litho printing is protected by a clear topcoat which also determines the finished gloss level.
Can the nameplate be used for exterior applications? The topcoat that is applied to the nameplate determines what specs it would pass.
How do you match a finely detailed scratched or distressed look? Fine detail and any printing requiring halftones is achieved through offset lithography.
What considerations are there for printing a very light pastel color? An additional base or ground color may be required for printing very light colors.  This is because the aluminum substrate may be too dark and darken the light color.
What is the Pantone Matching System? It is an international standard for referring to color.  It is more commonly referred to as PMS.
What resolution do you use for 4 color printing? Our standard resolution is 300.
What light source should be used for viewing color? The standard for nameplate is cool white, and for automotive is daylight.  There are exceptions by customer.
What is a prep?  What is the prep charge for Nameplate? The artwork generated to make a litho plate or screen.  One is required for each color or resist.  The cost is $150 per color.
Can I have multiple gloss levels on my nameplate? Yes.  First an overall gloss level would be applied through roll coating.  Then a selective gloss is applied through screening.
Are there benefits to litho over screening? Typically we can achieve tighter registration and finer detail using offset lithography.
What metal substrates do you print on? Our standard substrate and most versatile substrate is aluminum.  We can simulate the look of most metals using this substrate.  We also work with brass and steel.
Are there other processes that will give a similar look to lithography? Yes.  Both screening and coating can be used for overall colors.  Screening can be used for most selective colors.
Can lithography be combined with other processes? Yes.  Some of these include: mechanical finishes, screening, lensing and diamond cutting.
What considerations would steer you towards litho instead of screening? Capacity, volume, color, registration and graphics are all factors in determining this.
What do we you to help assure consistency when you run a pattern, 4 color process or wood grain? A process card gives the specific details and steps  used as a guide for applying each color.
Why do you use litho to print fine type and graphics? Very fine graphics can dry up in a screen.
What considerations are there for determining the number of hits for a color? Color, opacity and graphics are all factors in determining number of passes.
What determines when printing steps are required to run a job? Typically we keep steps for woodgrain, 4 color process and patterns to verify the layers of color as the finish is created. 

Additional questions and answers focusing on nameplate, label and badge design and manufacturing can be found on our Nameplate FAQ page.

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