Nameplate Blog

Harley Davidson Inserts and Trim

A cost effective option for modifying trim to be used on new models or refreshing an existing program is using the same tooling updating the look with new graphics.  This can be taken a step further when an emboss is added.  Harley Davidson has used this approach to create dramatically different parts using the same tooling.  Once you have invested in tooling, the options are endless for altering the look to meet the needs of multiple programs. 

The Harley Davidson dash insert on the right features a custom pattern using transparent grey tint on brushed aluminum contrasting with high gloss black.  The insert on the left uses a low gloss black screen printed with a low gloss texture.  Emboss has been added to the insert further distinguishing the part.  Bright aluminum is used for the embossed skull graphic and the Harley Davidson shield.

The same process is used on the upper insert shown here.  The lower insert changes out the emboss and background pattern.  The embossed skull is replaced by an embossed ring with a printed skull.  Engine turn is applied selectively and printed with a transparent grey tint of color.  Bright borders and gloss black compliment the mechanical finish.

These are only two examples of the possibilities for updating Harley Davidson trim.  Both use interchangeable emboss to further distinguish the parts from other parts using the same tool.  Can you think of an application where this would help to minimize cost while increasing flexibility?

Request samples of the trim shown here to see the detail in the emboss and printing.