---
title: Callaway X-20 Golf Club Nameplate
description: Aluminum in-mold was used to create dimensional plastic graphics on this high end nameplate.
image: https://www.norcorp.com/hs-fs/file-26212520-jpg/images/callaway-x20-nameplate_cs.jpg
---

 https://cdn2.hubspot.net/hub/60349/file-26212520-jpg/images/callaway-x20-nameplate_cs.jpg

[](https://www.norcorp.com/products/case-studies-nameplates-decorative-trim/bid/17107/Callaway-X-20-Golf-Club-Nameplate#main-nav)

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- [Identity Solutions](https://www.norcorp.com/products/case-studies-nameplates-decorative-trim)
- Callaway X-20 Golf Club Nameplate

# Callaway X-20 Golf Club Nameplate

![Callaway X-20 Golf Nameplate](https://www.norcorp.com/hs-fs/file-26212520-jpg/images/callaway-x20-nameplate_cs.jpg)

### process

Aluminum over-mold

### application

Callaway X-20 Golf Club

### challenge

Go beyond previous brand decoration

### solution

The popular trend of mixing materials provided the inspiration for our engineers to use plastic as a decorative element for an [aluminum nameplate](https://www.norcorp.com/resources-nameplate-automotive-appliance-trim/nameplate/).  The [aluminum in-mold](https://www.norcorp.com/aluminum-in-mold-nameplates-trim/) process was used to create the dimensional *X* graphic.  The background aluminum features a [spin](https://www.norcorp.com/nameplate-blog/bid/18046/Spun-Aluminum-Nameplates-Badges-and-Dials) or radial brush which adds movement.  A precision finish was created through screen printing a detailed texture on black.  The combination of metal, fine detail and plastic comes together in a nameplate with increased perceived value.  The nameplate helps to create  market differentiation for the customer's product and take a premium brand to the next level.

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### Resources

### Design

### About

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