Callaway X-20 Golf Club Nameplate

Callaway X-20 Golf Nameplate


Aluminum over-mold


Callaway X-20 Golf Club


Go beyond previous brand decoration


The popular trend of mixing materials provided the inspiration for our engineers to use plastic as a decorative element for an aluminum nameplate.  The aluminum in-mold process was used to create the dimensional X graphic.  The background aluminum features a spin or radial brush which adds movement.  A precision finish was created through screen printing a detailed texture on black.  The combination of metal, fine detail and plastic comes together in a nameplate with increased perceived value.  The nameplate helps to create  market differentiation for the customer's product and take a premium brand to the next level.