|
process
Screen print and emboss aluminum
application
Sephora Eye Shadow Palette
challenge
•Create detailed dimensional pattern on insert
solution
The calypso inspired aluminum compact features a screen printed aqua blue color with the Sephora logo and interlocking pattern embossed. The aluminum insert is laminated with a pressure sensitive adhesive for assembly to the compact.
Early concepts for the aluminum insert on the compact explored options in creating a textured pattern. In addition to embossing the designers considered a screen printed texture. Prototypes were created for both the screen printed and the embossed option. The embossed version created a sharper definition in the graphics and was chosen for production.
The initial compacts were designed to feature a warm white color offset by a transparent gold tint. The design is carried across rectangular and round aluminum inserts. This tooling was then used to create a new insert for the following season. Changing the screen printed color created a dramatic difference in the look of the compact. |