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process
Printed aluminum
Doming (norlens)
application
Estée Lauder Bronze Goddess Bronzers
challenge
• Create a luxurious tortoise shell insert with depth
solution
The luxe, brown and gold flecked tortoise shell finish is printed on aluminum using transparent layers of ink which allow the reflective quality of the metal to show through. The faux tortoise shell finish was custom developed on metal. Perfection of the artwork, critical to the success of the program, involved collaboration between Estée Lauder and our designers. Printed prototypes were used during the artwork progression process to fine tune the tortoise shell structure and overall color. The application of a urethane dome to the metal insert makes the plaque an eye-catching durable solution for cosmetic packaging. |