Callaway X-20 Golf Club Nameplate
Posted by Deidre Kruser on Thu, Jun 11, 2009
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process
Aluminum over-mold
application
Callaway Golf Club
challenge
• Go beyond previous brand decoration
solution
The popular trend of mixing materials provided the inspiration for our engineers to use plastic as a decorative element for an aluminum nameplate. The aluminum in-mold process was used to create the dimensional X graphic. The background aluminum features a spin or radial brush which adds movement. A precision finish was created through screen printing a detailed texture on black. The combination of metal, fine detail and plastic comes together in a nameplate with increased perceived value. The nameplate helps to create market differentiation for the customer's product and take a premium brand to the next level. |
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