Seat Badge | International Lonestar, Harley-Davidson Edition
Posted by Deidre Kruser on Wed, Nov 11, 2009
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process
Diamond cut aluminum
application
International Lonestar, Harley-Davidson Truck
challenge
• Design cost effective premium seat badge option for a low volume special edition truck
solution
The Lonestar Harley-Davidson truck's rich black leather seats feature the same Harley-Davidson Bar and Shields that appear on Harley-Davidson motorcycles. Using authentic Harley-Davidson fuel tank badges on the seating minimized costs on the program. Navistar worked with the Northern Engraving team to modify the existing contoured tank badge creating a flat version of the bar and shield badge for the seats. All the badges include embossed and diamond cut graphics on a matte black background. Two sizes of seat badges were created for the front seatbacks and rear couch bolster.
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