Identity Solutions

process
Laser etch
Engine turn

application
Navistar Harley-Davidson Truck

challenge
• Personalize limited edition trim with name and edition number

solution
A laser was used to customize each of the 250 Lonestar Harley edition gear shift bezels.  Engineers worked with manufacturing to prove out the laser customization process on the curved metal surface.  The personalized shift bezel is one of a series of aluminum trim pieces created for the special edition truck.  The engine turn finish popular on Harley-Davidson bikes is featured on the metal trim.  The shift knob bezel has the Harley-Davidson bar and shield logo embossed in bright aluminum on the engine turn background printed with a transparent grey tint.  The aluminum trim is assembled to a plastic backer for final assembly to the shifter.