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Tortoise Shell Plaques for Cosmetic Packaging

tortoise shell compact cover  

tortoise shell compact



process

Printed aluminum
Doming (norlens)

application

Estée Lauder Bronze Goddess Bronzers

challenge

Create a luxurious tortoise shell insert with depth

solution

The luxe, brown and gold flecked tortoise shell finish is printed on aluminum using transparent layers of ink which allow the reflective quality of the metal to show through. The faux tortoise shell finish was custom developed on metal. Perfection of the artwork, critical to the success of the program, involved collaboration between Estée Lauder and our designers. Printed prototypes were used during the artwork progression process to fine tune the tortoise shell structure and overall color. The application of a urethane dome to the metal insert makes the plaque an eye-catching durable solution for cosmetic packaging.