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Callaway X-20 Golf Club Nameplate

Callaway X-20 Golf Nameplate

process

Aluminum over-mold

application

Callaway X-20 Golf Club

challenge

Go beyond previous brand decoration

solution

The popular trend of mixing materials provided the inspiration for our engineers to use plastic as a decorative element for an aluminum nameplate.  The aluminum in-mold process was used to create the dimensional X graphic.  The background aluminum features a spin or radial brush which adds movement.  A precision finish was created through screen printing a detailed texture on black.  The combination of metal, fine detail and plastic comes together in a nameplate with increased perceived value.  The nameplate helps to create  market differentiation for the customer's product and take a premium brand to the next level.