Identity Solutions

process
Aluminum in-mold and brushed aluminum

application
Whirlpool Refrigerator

challenge
· Upgrade overall look of product by replacing plastic trim with metal
· Match stainless steel finish on aluminum

solution
Aluminum in-mold was required on the trim piece to maintain the sharp edges and lines of the design. The stainless steel look was achieved with a coarse brush and transparent tint of color on aluminum. The aluminum trim continues the contemporary look and feel of stainless steel across the refrigerator. Ability to completely change the look economically by updating the finish allows the same trim piece to be used across different models.