Identity Solutions

process
Selective dome on polycarbonate

application
Global Velocity Content Security Solution Device

challenge
Create premium look for logo on plastic

solution
A selective lens was applied to the circular portion of the Global Velocity logo to make it stand out visually and dimensionally.  Global Velocity is screen printed with a mirror ink and embossed for a premium look.  The nameplate also functions as an overlay with pierced openings.

process
Embossed aluminum

application
Chevrolet Vehicles

challenge
• Exact match of dimensional texture in bowtie logo  

solution
The detail in the Chevrolet logo is created with a combination of a transparent gold tint of color and an embossed texture.  Since the nameplate is positioned under the hood, it was critical to the success of the program that the part also stand up to the harsh environment which includes high temperatures and oil.  The printed aluminum is protected with a clear topcoat.  The nameplate is applied with an open cell foam adhesive which facilitates application to the uneven surface of the engine.

process
Aluminum in-mold
Screen printed texture

application
Jaguar XF Hidden Air Vents

challenge
• Design and manufacture concealed air vents
• Accent aluminum trim with chrome beads and graphics

solution view Jaguar slideshow
The almost seamless dash of the Jaguar XF features a band of textured aluminum trim framing the air vents, touchscreen and console controls.  The aluminum air vents disappear when the starter button is pressed and rotate into view when the engine is turned off.  Our engineers worked with Jaguar Design and Engineering to design air vents meeting the aesthetic needs of the project while creating manufacturing feasible decorative trim.  Two challenges in the engineering of the rotary vents were the limited space available and the critical alignment of the components.  The aluminum in-mold process was used to help meet these challenges.

A textured aluminum surface, inspired by a knurled finish, was custom created for Jaguar.  The screen printed pattern is applied selectively allowing the bright aluminum surface to be featured in accent beads and graphics. 

process
Aluminum in-mold

application
Cadillac STS

challenge
• Manufacture durable sill plate with a premium look

solution
Brushed and bright aluminum are combined in the sill plate creating a refined look.  The brushed background contrasts with bright aluminum graphics which are debossed.  Recessing the graphics helps to protect the logo from the normal wear and tear of a sill plate.  To further protect the metal surface, the entire aluminum trim piece is recessed in a molded plastic surround.  The sill plate is manufactured using the aluminum in-mold process which creates one integrated part eliminating steps in assembly.  The aluminum in-mold process also results in a metal trim piece with superior dent resistance.

process
Multi-level emboss with dual mechanical finishes

application
Taylor-Made Golf Iron

challenge
• Single trim piece with illusion of multiple parts
• Multiple surface treatments with critical registration and detail

solution
Multi-level embossing combines with mechanical finishes to provide movement and depth while giving the appearance of separate parts. The nameplate requires critical registration between processes resulting in tactile surfaces with precise graphics and border treatments.