Posted by Deidre Kruser on Thu, Jun 25, 2009
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process
Selective Decoration with Forming
application
Volvo Automobile
challenge
• Update decoration utilizing existing tools
solution
Northern Engraving designers worked with Volvo design exploring multiple processing options for updating this benchmark automotive trim piece. The featured graphic was prototyped in various decorative aluminum processes to evaluate the options for the aluminum surface. The final version uses selective brushing of the aluminum to create a bold graphic with subtle definition and movement. The result is a fresh new look that saves money by taking advantage of existing tooling. |
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Posted by Deidre Kruser on Wed, Jun 17, 2009
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process
Emboss and form
application
Honeywell Thermostat
challenge
• Combine two separate parts into one for updated product identification
• Consider needs of multiple brand names
solution
Honeywell designers worked with our engineering and design departments creating multiple concept and prototype options for consideration. The resulting aluminum dial features a fine metallic silver background and is clean and modern. The graphics are bright aluminum with an accenting black outline. The aluminum dial offers the flexibility to change graphics as needed for promotion of additional brands while utilizing existing tools. |
Posted by Deidre Kruser on Thu, Jun 11, 2009
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process
Aluminum over-mold
application
Callaway Golf Club
challenge
• Go beyond previous brand decoration
solution
The popular trend of mixing materials provided the inspiration for our engineers to use plastic as a decorative element for an aluminum nameplate. The aluminum in-mold process was used to create the dimensional X graphic. The background aluminum features a spin or radial brush which adds movement. A precision finish was created through screen printing a detailed texture on black. The combination of metal, fine detail and plastic comes together in a nameplate with increased perceived value. The nameplate helps to create market differentiation for the customer's product and take a premium brand to the next level. |
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Posted by Deidre Kruser on Tue, Jun 02, 2009
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process
Singular ID
application
Yamaha Boat
challenge
• Individual letters
• Precise positioning on a contoured product
solution
Our patent-pending Singular ID process provides individual letters or graphics to create a nameplate that showcases a product. Decoration can be selective and incorporate standard processes including embossing, lithography, screening or diamond cutting. One positioning carrier ensures specific alignment and user friendly assembly to the product's surface. The result is premium identification for a premium brand. |