Identity Solutions

process
Process color on aluminum

application
 Callaway Golf Club

challenge
Provide a jewel look on the nameplate

solution
Callaway reviewed the patterns in the Northern Engraving library of aluminum finishes.  A mother of pearl finish was chosen as a starting point.  However, Callaway wanted to create further depth in the mother of pearl effect on aluminum.  The nameplate needed to have the visual depth of an actual mother of pearl finish.  The final medallion uses a layering of processes to achieve the movement and shift of color common in mother of pearl.  The layout and color combinations for the medallion were explored in concept drawings and prototypes on aluminum.  This step allowed Callaway designers to evaluate and fine tune the many possibilities available, actually laying the samples into their golf club.

application
Electrolux Washer & Dryer

challenge
• High end aluminum trim
• Use trim to differentiate multiple brands

solution
Northern Engraving provided tooling expertise critical to the engineering of the appliance trim pieces for form and fit. The versatility and flexibility of aluminum decorating options provided a variety of choices for multiple looks in high end trim. A brushed and tinted finish and metallic finishes were chosen for cost effective differentiation between product lines.

process
Backlit Aluminum In-Mold

application
Microsoft X-Box 360

challenge
-Functional decorative to enhance brand identity
-Meet high order volume requirements

solution
Northern Engraving's Program Management, Engineering and Design teams collaborated with the customer to develop a cost effective backlit button.  The aluminum in-mold manufacturing process incorporates a circular spin on formed aluminum with an in-molded transparent resin.  The aluminum button lights up when the game is live.  Manufacturing and quality teams worked together meeting time and high volume needs.

application
Pure Turquoise Eau de Parfum by Ralph Lauren 

challenge
Decorative with high perceived value

solution
An heirloom piece of turquoise was used in developing this decorative cosmetic inlay.  Northern Engraving's expertise in color matching and structure development came together to achieve subtle color variations present in the natural turquoise.  The stone was referenced for overall look and color in duplicating the effect on aluminum.