Identity Solutions

process
Screen printed aluminum
Brushed aluminum
Aluminum in-mold
Crimped aluminum

application
Mustang Interior Trim

challenge
• Differentiate interior trim across multiple models.

solution
The four versions of interior trim shown here were manufactured using one set of tooling.  Altering decoration on the metal trim was a cost effective way for Ford designers to create distinctly different looks across the Mustang line.  A classic brushed aluminum finish was one options selected for the Mustang trim.  The carbon fiber finish which was chosen also uses brushing and texture to create movement.  The selected dot patternbuilds on the aluminum finish with a transparent grey tint in the background and a clear texture on the dots.  The woven geometric or technical finish uses the same processes resulting in a completely different look.

process
Engine turned aluminum 
Screen printed polycarbonate

application
International Lonestar, Harley-Davidson Truck

challenge
•Recreate classic Harley styling on premium backlit gauges and dash panel

solution
The engine turned finish is a classic mechanical finish often featured in Harley-Davidson trim.  It was chosen for the premium look it added to the aluminum overlay used on the instrument panel.  This part was designed to conform and attach to existing plastic components, eliminating the need to create new plastic parts.  The decorated metal overlay compliments mixed material gauges made of laminated spun aluminum and backlit polycarbonate.  Early collaboration on the project between Harley-Davdison Styling, Navistar and Northern Engraving Design explored the overall look of the dash panels using concept drawings to illustrate design options including finish, font and color.  The engine turned finish was also chosen to accent the personalized shift knob bezel.  The combination of Lonestar originality and Harley-Davidson authenticity is carried throughout the truck.  Additional metal trim details are on the leather seating which features Harley-Davidson Bar and Shield seat badges. 

process
Diamond cut aluminum

application
International Lonestar, Harley-Davidson Truck

challenge
• Design cost effective premium seat badge option for a low volume special edition truck

solution
The Lonestar Harley-Davidson truck's rich black leather seats feature the same Harley-Davidson Bar and Shields that appear on Harley-Davidson motorcycles.  Using authentic Harley-Davidson fuel tank badges on the seating minimized costs on the program.  Navistar worked with the Northern Engraving team to modify the existing contoured tank badge creating a flat version of the bar and shield badge for the seats.  All the badges include embossed and diamond cut graphics on a matte black background.  Two sizes of seat badges were created for the front seatbacks and rear couch bolster. 

process
Engine turned aluminum 

application
Peavey Wiggy Amp

challenge
•Recreate the style of a retro car dashboard

solution
The engine turned finish is a classic automotive dashboard finish and was chosen for the high impact look it offered.  The metal overlay is manufactured from .060" aluminumwith openings stamped out simulating the gauges on a dash panel.  Embossed borders are used to enhance the unique look with graphics screen printed on the aluminum.  The metal control panel is a creative example of aluminum as a functional and decorative component of a product.