Identity Solutions

process
Multi-level emboss with dual mechanical finishes

application
Taylor-Made Golf Iron

challenge
• Single trim piece with illusion of multiple parts
• Multiple surface treatments with critical registration and detail

solution
Multi-level embossing combines with mechanical finishes to provide movement and depth while giving the appearance of separate parts. The nameplate requires critical registration between processes resulting in tactile surfaces with precise graphics and border treatments.

process
NovaTrim

application
Harley-Davidson Motorcycle

challenge
• Hammered look on aluminum

solution
This Screamin' Eagle aluminum trim features an embossed texture which creates a hammered metal look.  Harley-Davidson designers challenged Northern Engraving with duplicating the look of hammered metal on aluminum trim.  Our engineers used the Nova Trim process to achieve the effect.

The Nova Trim process integrates texture into aluminum mechanically creating dimensional effects.  It can be combined with traditional processes such as printing, diamond cutting and mechanical finishes to add elegance and dimension to aluminum trim. The resulting trim has texture built right into the aluminum substrate for an authentic metal look.

process
Process color on aluminum

application
Callaway Golf Club

challenge
Provide a jewel look on the nameplate

solution
Callaway reviewed the patterns in the Northern Engraving library of aluminum finishes.  A mother of pearl finish was chosen as a starting point.  However, Callaway wanted to create further depth in the mother of pearl effect on aluminum.  The nameplate needed to have the visual depth of an actual mother of pearl finish.  The final medallion uses a layering of processes to achieve the movement and shift of color common in mother of pearl.  The layout and color combinations for the medallion were explored in concept drawings and prototypes on aluminum.  This step allowed Callaway designers to evaluate and fine tune the many possibilities available, actually laying the samples into their golf club.