Identity Solutions

process
Engine turned aluminum 

application
Peavey Wiggy Amp

challenge
•Recreate the style of a retro car dashboard

solution
The engine turned finish is a classic automotive dashboard finish and was chosen for the high impact look it offered.  The metal overlay is manufactured from .060" aluminumwith openings stamped out simulating the gauges on a dash panel.  Embossed borders are used to enhance the unique look with graphics screen printed on the aluminum.  The metal control panel is a creative example of aluminum as a functional and decorative component of a product.

process
Screen print and emboss polycarbonate

application
Whirlpool trash compactor

challenge
•Integrate dimensional nameplate into plastic overlay 

solution
The Whirlpool logo and graphic overlay are one part reducing the number of assembly operations on the final product.  Mirror inks are screen printed on polycarbonate creating a bright accent on the Whirlpool logo.  A sharp emboss gives the illusion the logo is a separate nameplate attached to the overlay.  All decoration of the overlay is done on the backside (or second surface) of the plastic.  The clear substrate protects the image from abrasion and chemicals.

process
Selective dome on polycarbonate

application
Global Velocity Content Security Solution Device

challenge
Create premium look for logo on plastic

solution
A selective lens was applied to the circular portion of the Global Velocity logo to make it stand out visually and dimensionally.  Global Velocity is screen printed with a mirror ink and embossed for a premium look.  The nameplate also functions as an overlay with pierced openings.