Identity Solutions

process
Diamond cut aluminum

application
International Lonestar, Harley-Davidson Truck

challenge
• Design cost effective premium seat badge option for a low volume special edition truck

solution
The Lonestar Harley-Davidson truck's rich black leather seats feature the same Harley-Davidson Bar and Shields that appear on Harley-Davidson motorcycles.  Using authentic Harley-Davidson fuel tank badges on the seating minimized costs on the program.  Navistar worked with the Northern Engraving team to modify the existing contoured tank badge creating a flat version of the bar and shield badge for the seats.  All the badges include embossed and diamond cut graphics on a matte black background.  Two sizes of seat badges were created for the front seatbacks and rear couch bolster. 

process
Singular ID graphics
Decorated polycarbonate

application
Medical Equipment

challenge
•Create nameplate with finely detailed individual graphics using pressure sensitive adhesive for final assembly

solution
Typically the Singular ID process, which creates individual metal graphics, uses a heat activated adhesive for finely detailed graphics.  The trademark symbol for the Alcon logo is an example of a small scale graphic, measuring only .050" in diameter.  The challenge for this nameplate was assembly to the final product didn't allow for a heat activated adhesive.  Applying the aluminum graphic to a decorated polycarbonate carrier meant fine metal graphics could be included while using a pressure sensitive adhesive for final assembly.  The polycarbonate background was printed to match the medical product.  A pressure sensitive adhesive was laminated to the back for easy assembly. 

process
Multi-level emboss
Diamond cut

application
Waterlase MD All-tissue YSGG Laser

challenge
• Emboss three diminsional logo in aluminum with a small diamond cut accent

solution
A multi-level emboss was used to emboss the Waterlase logo to two levels.  This allowed the diamond cut process to be applied to only the highest level of emboss while leaving the remaining embossed graphics bright aluminum.  The nameplate features four different options for silver graphics.  The embossed graphics are bright aluminum and diamond cut.  Additional graphics are etched while the overall background is a matte silver finish.  The various silver finishes are accented with a printed opaque blue color. 

process
Printed aluminum
Doming (norlens)

application
Estée Lauder Bronze Goddess Bronzers

challenge
• Create a luxurious tortoise shell insert with depth

solution
The luxe, brown and gold flecked tortoise shell finish is printed on aluminum using transparent layers of ink which allow the reflective quality of the metal to show through.  The faux tortoise shell finish was custom developed on metal.  Perfection of the artwork, critical to the success of the program, involved collaboration between Estée Lauder and our designers.  Printed prototypes were used during the artwork progression process to fine tune the tortoise shell structure and overall color.  The application of a urethane dome to the metal insert makes the plaque an eye-catching durable solution for cosmetic packaging.

process
Selective dome on polycarbonate

application
Global Velocity Content Security Solution Device

challenge
Create premium look for logo on plastic

solution
A selective lens was applied to the circular portion of the Global Velocity logo to make it stand out visually and dimensionally.  Global Velocity is screen printed with a mirror ink and embossed for a premium look.  The nameplate also functions as an overlay with pierced openings.

process
Embossed aluminum

application
Chevrolet Vehicles

challenge
• Exact match of dimensional texture in bowtie logo  

solution
The detail in the Chevrolet logo is created with a combination of a transparent gold tint of color and an embossed texture.  Since the nameplate is positioned under the hood, it was critical to the success of the program that the part also stand up to the harsh environment which includes high temperatures and oil.  The printed aluminum is protected with a clear topcoat.  The nameplate is applied with an open cell foam adhesive which facilitates application to the uneven surface of the engine.

process
Multi-level emboss with dual mechanical finishes

application
Taylor-Made Golf Iron

challenge
• Single trim piece with illusion of multiple parts
• Multiple surface treatments with critical registration and detail

solution
Multi-level embossing combines with mechanical finishes to provide movement and depth while giving the appearance of separate parts. The nameplate requires critical registration between processes resulting in tactile surfaces with precise graphics and border treatments.

process
Emboss and form

application
Honeywell Thermostat

challenge
• Combine two separate parts into one for updated product identification
• Consider needs of multiple brand names

process
Aluminum over-mold

application
Callaway Golf Club

challenge
• Go beyond previous brand decoration

solution
The popular trend of mixing materials provided the inspiration for our engineers to use plastic as a decorative element for an aluminum nameplate.  The aluminum in-mold process was used to create the dimensional X graphic.  The background aluminum features a spin or radial brush which adds movement.  A precision finish was created through screen printing a detailed texture on black.  The combination of metal, fine detail and plastic comes together in a nameplate with increased perceived value.  The nameplate helps to create  market differentiation for the customer's product and take a premium brand to the next level.

process
Singular ID

application
Yamaha Boat

challenge
• Individual letters
• Precise positioning on a contoured product

solution
Our patent-pending Singular ID process provides individual letters or graphics to create a nameplate that showcases a product. Decoration can be selective and incorporate standard processes including embossing, lithography, screening or diamond cutting. One positioning carrier ensures specific alignment and user friendly assembly to the product's surface. The result is premium identification for a premium brand.