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Backlit Product Branding Alternative

Posted by Mitch Larson on Mon, May 09, 2011
 

A backlit logo that appears to be integrated into the product is a really clean and cool look. But what if your product doesn't allow for actual backlighting, or it's not in the budget.

Maquet cover

This Maquet piece is a nice example of an integrated backlit look without the backlighting.

Using Singular ID, the logo is cut out of aluminum into individual letters with adhesive then attached to a liner. The nameplate can then be placed inside the recessed areas on the plastic cover, which creates a seamless inlaid look.

Maquet singular ID nameplate

Through the use of engine stripe with a deep blue tint, the Maquet logo flips from dark to bright with the light, giving it an almost backlit appearance.

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