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Using Halftones to Add Dimension to an Aluminum Nameplate

Posted by Deidre Kruser on Mon, Jul 12, 2010
 

Designing a nameplate includes many choices.  A common question that we are asked is how can I create depth in my nameplate on a limited budget?  Options include using mechanical finishes, printing and texture to add to the depth.  This article explores the option of using printed halftones on labels and nameplates to add visual dimension.  A halftone detail can be combined with a full range of decorative processes on metal or plastic to create an attention-getting nameplate. 

Creating a Beveled or Faceted Look with Halftones

simulated bevel emboss

The Briggs and Stratton nameplate makes effective use of halftones around the outside border giving the illusion of being a thick metal nameplate with a beveled outer edge.  A two-dimensional emboss is used to add to the visual depth and give the nameplate relief.  This printed detail adds bold dimension to the product branding in a cost effective manner.

How would you use halftones to add detail to your product branding?  What other options do you suggest for adding depth to a nameplate?

nameplate samplesRequest samples of these and other nameplates on metal and plastic to begin exploring the options available to you in brand identification.

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