Nameplate Blog

Hammered Metal

The distinctive look of handcrafted hammered metal is an age-old technique translated into aluminum nameplates.  The dramatic texture is popular in furniture, home accessories and jewelry.  It can be found on copper, brass, steel and aluminum.  

This traditional metal surface can also be found in metal emblems and appliqués.  The texture is created through the embossing process.  The dimpled effect is pressed into the surface of the metal using hard tooling.  Printing transparent tints of color on the aluminum is used to mimic the appearance of other metals such as copper, steel or brass.  Integrating the hammered surface into a nameplate with embossed graphics or a bright border adds to the perceived value of the piece creating a jewel-like appearance.  Because the process is an embossing operation, it can be combined with the full range of nameplate processes.

Hammered Metal Nameplate Examples

This Harley-Davidson metal insert features a hammered surface as the background texture.  Harley-Davidson designers challenged Northern Engraving with duplicating the look of hammered metal on aluminum trim.  Our engineers used the Nova Trim process to achieve the effect.  The Nova Trim process integrates texture into aluminum mechanically creating dimensional effects.

The same process is used on this Estée Lauder DKNY appliqué with very different results.  In this case the hammered finish is combined with a pretty gold tone and formed into a soft dome shape. 

The examples illustrate two very different results and uses for the hammered metal look.  One is a classic insert at home on a motorcycle supporting the Harley brand image of strength.  The second is an elegant addition to Donna Karan fragrance packaging supporting the image of luxury.

What ideas do you have for using a hammered metal finish in a nameplate or trim piece?  How would the overall appearance support the brand image of your product?

Request samples of hammered metal surfaces to begin exploring the options available to you in adding this distinctive finish to your nameplate or trim design.