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The color blue is energetic and can open the flow of communication. Adding blue to your aluminum nameplate design creates vibrance, mystery and drama. Blue represents knowledge, integrity, understanding and stability. Here are a few aluminum nameplate designs that incorporate a blue finish.
Blue can also evoke a relaxed and secure feeling that is calming. Many people first associate the color blue to the sky and ocean. Darker shades of blue evoke dreamy and mysterious emotions. The lighter shades of blue suggest intense energy.
If you are looking to create an attention grabbing nameplate, consider adding a shade of blue. Here are a few more examples of three dimensional domed nameplates using the color blue.
Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating your product branding.
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Picture standing in front of an empty cosmetic retail case. Imagine a case with multiple shelves. Which shelf do you see first? Is it at eye-level; do you have to look up or down? Is it encased in glass? What is the lighting like?
Cosmetics are a great example of how brands use visual language with product design. They are widely used to enhance personal appearance and therefore need to speak to the end user at point of purchase.
Cosmetics are most often sold in a retail environment, side-by-side along with many other brands. Because of clutter, strategic product design helps consumers see brand logos.
Product placement is key, however good product placement is not easily controlled by the brand in complex retail environments. For this reason, it is very important to consider all the angles in which the end user may view the brand logo.
This simple aluminum nameplate design for Coach is an elegant example of strategic brand logo placement.
Wheel inserts for the automotive industry are exposed to harsh environments. A clear topcoat protects the metal and your printed image in this environment making the emblems not only resistant to damage from temperature extremes but also scratch, fade, salt, oil and chemical resistant.
The wheel inserts shown here illustrate three levels of complexity in metal decoration. All rely on a protective topcoat to meet exterior automotive requirements. The Pontiac emblem illustrates the use of a standard printing process to define the logo on bright aluminum. In contrast, the Chevrolet logo adds dimension with embossing and movement with a spun background. Finally, the Buick wheel insert takes dimension a step further with the addition of a selective dome on the shields. A common tool with interchangeable embossing minimizes the investment in tooling for the three wheel inserts.
Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating your product identification.
Congratulations to the team at our Holmen division and all who work with the Stoneridge account. Our COO, Jon Walter, proudly took home two awards for Northern Engraving while attending the Supplier Awareness Conference in Tallinn, Estonia, in May. Northern Engraving received an award for Continuous Improvement and Outstanding Support and another for Lean Thinking and Process Improvement.
Northern Engraving took home two of the ten awards given out at the conference, which over sixty suppliers attended.
See full press release.
The awards are a sculpture of Kalevipoeg, which is Estonia’s national symbol. Kalevipoeg bears a ship which represents a hero who protects his home and people.
The Holmen division largely manufactures polycarbonate dials for Stoneridge, which are installed into class 8 semi cabs built by Navistar International, marketed as ProStar. Northern Engraving contributes to building up to 40,000 high end semi-trucks each year. In addition, Stoneridge has empowered the expertise of Northern Engraving’s tool and design teams to create a special instrumentation cluster for a limited edition Harley Davidson themed cab. The limited edition cab was manufactured at Navistar, where Northern Engraving designed the aluminum trim with an engine turning technique, as well as incorporating polycarbonate dials.
Do you have a logo that is a good candidate for engine turning? Would you like to explore more finish options in nameplate design? Please request free samples to see varieties of options that are available to you.
The designers at Harley-Davidson know how to take full advantage of the versatility of aluminum decorating options. Each year they design aluminum inserts, tank badges and emblems that combine decorative processes such as brushing, spinning, patterns and diamond cutting to create attention getting representations of the Harley-Davidson brand.
The Screamin' Eagle air cover inserts shown here use standardized tooling. This minimizes the capital investment while providing a unique look for individual models. Changing up the look and finish creates inserts that are different from one another.
Both inserts feature a multi-level emboss with diamond cut graphics. One uses an engine stripe with a transparent grey tint of color to create depth and movement. The second features a knurled finish surrounded by a bright aluminum border. There are an endless number of possibilities for changing the look of an insert. Simply adding or changing a pattern can dramatically change the look. Our pattern library contains numerous options that can be used as is or customized.
There are an endless array of options in designing a wheel inserts. The Buick wheel insert shown here combines molded plastic and aluminum to create a multi-dimensional look. The aluminum piece features bright graphics embossed on a spun background. The depth in the molded plastic piece adds a focal point to the round dial.
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