Nameplate Blog

	1. Harley Davidson Bar and Shield Emblem The translation of this American icon's logo on to aluminum is a classic nameplate design that stands the test of time.
	2. Alienware Customized Metal Plaque Alienware designed an aluminum plaque for the bottom of their laptop to be personalized for each customer.  The plaque announces the custom-built M15x is unique to only them.
	3. 9 Inspiring Harley Davidson Tank Badges These 9 inspiring Harley-Davidson tank badge designs are printed on aluminum and embossed.  Bright and brushed aluminum are accented with diamond cut graphics in many of the badge designs.
	4. How to Create a Sandblast Finish on Aluminum: 3 Opions for Your Nameplate The matte finish contrasts with bright aluminum creating a clean tone on tone look which coordinates with virtually any product.
	5. Harley Davidson Aluminum Nameplates for Product Differentiaion To differentiate one model from another the designers at Harley-Davidson have used air cleaner inserts with a variety of finishes, colors and text.
	6. Screen Printed Metal Nameplates The screen printing process is a standard process in the decoration of metal and plastic nameplates, labels and emblems.
	7. Innovative Cosmetic Packaging Design on Aluminum This elegant design takes advantage of the authentic metal surface.
	8. Roll Coating Nameplates Roll coating is the workhorse of aluminum decoration for automotive trim, appliance panels and nameplates.
	9. Design of Product Branding Nameplates Designing your nameplate to be in alignment with your branding strategy strengthens your brand message in the marketplace.
	10. Coach Legacy Sripe Cosmetic Applique on Aluminum Translating the Legacy design on to aluminum began with a custom color match of the eight colors used in the bold stripes.

Being new to the company, I had so much fun researching the most popular nameplates. As shown, there are a wide range of topic areas and nameplate types, of which encompass many divisions of nameplates in the company. These results were derived from web analytics and click rates, which incorporated to create the Top 10 Nameplate Blog Posts of 2011.

Blank on Tape

Appliques supplied on a roll refers to the process in which an aluminum part is applied with a press onto a roll of adhesive tape. This process is most often utilized with high-volume orders and small parts. Aluminum or norlens products are most commonly used materials.

The roll sizes of 6” or 12” does limit the material choice and size of the part, but there are several benefits to choosing this process over traditional supply methods.
These benefits include:

> convenience in the shipping process
> cost savings
> ease of assembly
> containment of the product
> adhesive options
> lesser chance for rejected items

Specific industries that most commonly use the applique on a roll process include cosmetics and electronics.

Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating product branding that differentiates your product.  Custom color matches, texture and assembly are only some of the options in creating your nameplate.

For more information on the norlens or doming process, check out this presentation.

This is another article in a series of posts featuring notes from my co-workers on their favorite nameplate. This article illustrates the unique perspective that each of us look at the world through. The crispness of the nameplate Vicky chose caught her attention.

Guest Blogger

		Vicky Bowie Sales Development Representative Vicky is the first contact for customers that inquire about one of our products or porcesses via our website. She has a great knowledge of the processes and details of our processes.
Rugged.  Durable.  Tough.  These words come to mind when I think about the SKB Case nameplate.  It is a perfect size, due to its ability to show the brand name without a person having to be right on top of the end product to see it.  The emboss is crisp and gives a die cast look.

Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating product branding that differentiates your product.  Custom color matches, texture and assembly are only some of the options in creating your nameplate.

Perfume Bottle Appliqué

In addition to being fashionable, fragrance packaging must also catch the eye.  Use of innovative materials such as aluminum is one way for brands to differentiate from competitors.  The Abercrombie and Fitch perfume package incorporates a bright aluminum appliqué into the bottle design to coordinate with the polished chrome bottle cap.  The anodized appliqué features etched graphics which create a tactile silver-on-silver look.  The sophisticated, simple style of this design appeals to modern, young women.

Related Articles

Pure Turquoise Custom Nameplate
Tortoise Shell Plaques for Cosmetic Packaging
Aluminum Fragrance Cap Insert
Domed Fragrance Cap Insert
Luxury High Gloss Aluminum Appliqué for Perfume Bottle

Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating product branding that differentiates your product.  Custom color matches, texture and assembly are only some of the options in creating your nameplate. 

This article is the third in a series featuring three-dimensional embossing on aluminum.  The example shown here is from one of our aluminum holiday cards.  It highlights the effective use of a blind emboss.  A blind emboss utilizes the same finish on the embossed graphics and the background for a subtle effect.  The finish used here is an anodized gold surface.  The text in this graphic is embossed in multiple layers giving the illusion of being placed one on top of another in layers.  How would you use this type of emboss on a nameplate?

Related Articles on Embossing Metal Nameplates

Options in Embossed Metal Nameplates 
Embossed Aluminum Nameplate
Embossed Aluminum Nameplate #2 in Series

Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating your product branding.

This article is part of a series of articles from my co-workers on their favorite nameplates. A little bit about me: I am from a small town in southwest Wisconsin, and I attended Viterbo University in La Crosse, where I graduated in May 2011 with a bachelor’s degree in business with an emphasis in marketing. I am currently at Viterbo University pursuing my master’s degree in business administration (MBA). I am very excited to bring my experiences and education to this position!

		Kelly Kjos Marketing and Social Media Manager Kelly works in the Northern Engraving Design Department. She is responsible for all marketing and social media involvements, including the blogs and social media feeds.
Over 6 processes are used on the Callaway nameplate for the x16 club to ensure competitors and counterfeiters cannot duplicate or imitate this unique product. The piece begins with the use of one-side-bright aluminum, upon which a transparent blue tint is applied. The small “x” watermark effect is achieved through the selective norbrush process. Embossing is used to create the recognizable graphics. Rivets are used from left to right to create the subtle pattern. Finally, the “Steelhead X-16” is diamond cut. Although I am not yet an avid golfer, I truly appreciate the distinct look we are able to create for the Callaway clubs.

Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating your product branding.