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Nameplate Question?

Have a question about a nameplate or badge? 

The Nameplate FAQ page covers common questions in the following areas.

 

 blue dot button  General Nameplate
 blue dot button  Artwork Submission 
 blue dot button  Materials
 blue dot button  Processes  
 blue dot button  Tooling  
 blue dot button  Adhesives 
 blue dot button  Assembly 

 

Nameplate Blog

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Aluminum In-mold Key Fob

Posted by Deidre Kruser on Wed, Feb 24, 2010
 

aluminum in mold Volvo key fob

The Volvo key fob integrates the same brushed metal finish used on the aluminum interior trim into its design.  The aluminum in-mold process is used to create a decorative piece combining metal and plastic into one component.  The raised plastic details are created using a through mold process. 

Mixed Material Effect

The through mold process creates dimensional plastic details or graphics which can be smooth or textured.  The key fob is a perfect application for this process.  The through mold accents add a dimensional tactile component to the key fob.  Hard or soft plastic can be used in the through mold process to meet your application needs.  The full range of decorative process including mechanical finishes, printing and etching can be used on the aluminum trim.  The trim is decorated in the flat sheet, formed and inserted in the mold.  The resin is injected into the mold permanently bonding the metal and plastic together.

What applications can you see for the aluminum in-mold process with through mold accents or graphics?  Request samples of this key fob or other through molded parts to begin exploring the options available to you with aluminum in-mold product design.

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Nameplate Litho Printing FAQ

Posted by Deidre Kruser on Mon, Feb 22, 2010
 

Offset Lithography in Nameplates

lithographed nameplateOffset lithography or litho printing is one of the workhorses of aluminum decoration for nameplates and emblems.  It is easily combined with other decorative processes such as: brushing, spinning, screen printing, embossing, diamond cutting and doming.  One of the major advantages of offset lithography is the tight registration which can be achieved.  It is also the preferred option when working with halftones and fine detail.  Following is a Q & A focusing on the litho process as it is used in the decoration of nameplates.  What other questions do you have on this process? 

Frequently Asked Questions | Nameplate Printing

 

Questions Answers
Can you print on a formed part? All of our decoration is applied in the flat sheet.  Forming and tooling happens after decoration.
How can I add depth to a color? Adding a mechanical finish under transparent colors is one way to add depth to a color.
What registration can you hold color to color using lithography? Our standard registration between lithography colors is .005".
What is the minimum stroke needed on positive graphics? We require a minimum of .003" stroke for positive printing.   
What is the minimum stroke needed for reverse graphics or background printing? When printing a background color, we require a minimum of .008" stroke for the negative printing.
How do you print two transparent colors next to each other and minimize registration issues? We flare one color causing a slight overlap between colors.  This overlap can create slight "halo" effect around the graphic.
What do you use to protect offset lithography decoration? All of our litho printing is protected by a clear topcoat which also determines the finished gloss level.
Can the nameplate be used for exterior applications? The topcoat that is applied to the nameplate determines what specs it would pass.
How do you match a finely detailed scratched or distressed look? Fine detail and any printing requiring halftones is achieved through offset lithography.
What considerations are there for printing a very light pastel color? An additional base or ground color may be required for printing very light colors.  This is because the aluminum substrate may be too dark and darken the light color.
What is the Pantone Matching System? It is an international standard for referring to color.  It is more commonly referred to as PMS.
What resolution do you use for 4 color printing? Our standard resolution is 300.
What light source should be used for viewing color? The standard for nameplate is cool white, and for automotive is daylight.  There are exceptions by customer.
What is a prep?  What is the prep charge for Nameplate? The artwork generated to make a litho plate or screen.  One is required for each color or resist.  The cost is $150 per color.
Can I have multiple gloss levels on my nameplate? Yes.  First an overall gloss level would be applied through roll coating.  Then a selective gloss is applied through screening.
Are there benefits to litho over screening? Typically we can achieve tighter registration and finer detail using offset lithography.
What metal substrates do you print on? Our standard substrate and most versatile substrate is aluminum.  We can simulate the look of most metals using this substrate.  We also work with brass and steel.
Are there other processes that will give a similar look to lithography? Yes.  Both screening and coating can be used for overall colors.  Screening can be used for most selective colors.
Can lithography be combined with other processes? Yes.  Some of these include: mechanical finishes, screening, lensing and diamond cutting.
What considerations would steer you towards litho instead of screening? Capacity, volume, color, registration and graphics are all factors in determining this.
What do you use to help assure consistency when you run a pattern, 4 color process or wood grain? A process card gives the specific details and steps  used as a guide for applying each color.
Why do you use litho to print fine type and graphics? Very fine graphics can dry up in a screen.
What considerations are there for determining the number of hits for a color? Color, opacity and graphics are all factors in determining number of passes.
What determines when printing steps are required to run a job? Typically we keep steps for woodgrain, 4 color process and patterns to verify the layers of color as the finish is created. 

 

Additional questions and answers focusing on nameplate, label and badge design and manufacturing can be found on our Nameplate FAQ page.

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Stainless Steel Emblems

Posted by Deidre Kruser on Wed, Feb 17, 2010
 

John Deere Tractor Emblem

john deere steel badgejohn deere stainless steel emblem

For more than 150 years John Deere has remained true to their promise made in 1847:

"I will never put my name on a product that does not have in it the best that is in me."

The John Deere reputation is built on value in every machine that bears its name.  The rugged 3D stainless steel emblem design reflects this value.  This emblem is screen printed in the flat sheet.  It is embossed and formed after decorating.  Posts are stud welded on the back of the emblem for attachment to equipment. 

Stainless Steel Badges

Heavy duty stainless steel badges are a durable option for equipment and products exposed to harsh environments.  Screen printing, lithography and roll coating are standard processes in the decoration of stainless steel.  Colors are custom matched to meet customer needs.  Dimension is added through embossing and forming.  These processes combine to create a quality badge. A stainless steel badge stands for a brands reputation looking just as good tomorrow as it does today. 

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Military Emblems

Posted by Deidre Kruser on Mon, Feb 15, 2010
 
Tags: 

Aluminum Emblems

navy aluminum military emblem marines aluminum military emblem
coast guard aluminum military emblem air force aluminum military emblem
army aluminum military emblem

This series of metal emblems is an excellent example of flat nameplates with a premium look.  The military seals rely on a combination of opaque and transparent colors printed on aluminum to add interest to the graphics.  Screen printed texture increases the perceived value.

The intricate detail in a seal, crest or coat of arms is a perfect candidate for translation to metal.  A wide variety of options are available in the printing and decorative processes to add movement and depth to the graphics.  Concept drawings were used early in this project to aid in the exploration of decorative options available on aluminum in a cost effective and timely manner.  Samples of aluminum nameplates helped to illustrate the possibilities. 

Standard printing processes on aluminum were used to reproduce the seals in extraordinary detail.  Use of a common shape for the emblems allowed one tool to be used for the entire series.  The emblems are adhesive backed for assembly.

Request samples to begin exploring the options available to you in your emblem design.

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Color Terminology in Specifying a Nameplate

Posted by Deidre Kruser on Wed, Feb 10, 2010
 

Custom Color Matches

custom spot color mixing ink

Colors for your nameplates, badges or labels are custom matched in opaque or transparent colors to meet your product branding needs.  Color on plastic or metal is applied using using lithography, screen printing or coating.  All color matches start with the development of a color master or color chip. 

Communicating small color differences during the color development process can be a challenge.  Color terminology used may be misinterpreted and result in an entirely unsatisfactory result.  This article covers basic color terminology used in specifying and submitting colors to be matched for your nameplate project.

Confusion in terminology is best avoided by consistent use of the components of color: hue, value, and chroma. When evaluating the difference between two color chips, one must consider differences in these three attributes separately.

  • Hue- the quality of color which describes the color, red, green, blue, etc.
  • Value- the quality that describes the lightness or darkness compared to a gray scale  
  • Chroma- the quality that describes the saturation or percentage of a color
  • Color Terminology

    Hue

    Hue
       
    Described in terms of yellow, blue, green and red.
       Communicated as too red or too green.
       Avoid comments such as too olive, too purple, and too warm or too cool.

    Value

    Value  
       Described in terms of too light or too dark.
       Avoid comments such as weak, pale, and milky.

    Chroma

    Chroma
       Described in terms of too clean or too gray or intense or dirty.
       Avoid comments such as bright or dull.

    Color difference terminology can be expressed consistently by using the eight terms: 
       yellow, blue, green, red, light, dark, clean and gray

    In addition to consistent terminology it is critical to use a consistent light source when reviewing color and making color decisions.  Consider where your product will be used.  A color may match under one light source and not under another.

    Our customer service representatives can help answer your questions involving custom colors for your nameplate or graphic overlay.  Contact us to begin discussing your needs in product identification and trim.

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    Indurama | Range Nameplate

    Posted by Deidre Kruser on Mon, Feb 08, 2010
     

    Individual Letters | Singular ID

    Indurama singular ID

    Indurama uses the Singular ID process, a unique production of separate letters, to make a high precision aluminum nameplate for their line of ranges.  The nameplate is applied to the glass door front on a line of Indurama ranges.  The clean design focuses attention on the brand allowing it to stand out.

    Bright aluminum is used for the nameplate.  A carrier and pressure sensitive adhesive allows for easy positioning of the letters on the ranges.

    Request samples of the Indurama nameplate and other Singular ID nameplates to begin exploring the options available to you in creating product branding with individual letters.

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    TiVo Nameplate and Decorative Trim

    Posted by Deidre Kruser on Wed, Feb 03, 2010
     

    Aluminum Nameplates

    Tivo nameplates

    The TiVo nameplate use a multi-level emboss to define the TiVo logo.  This small logo has three levels of embossing.  The graphics are printed using spot colors custom matched to the graphics.  The background is a low gloss aluminum.  The same processes are used on the large and small version of the nameplate.

    Decorative Metal Trim

    Tivo aluminum trim

    The aluminum trim piece features a unique emboss and form adding detail and interest to the part and product.  This piece is an example of using aluminum trim to enhance product design.  It is typical to think of using aluminum in nameplate design.  Aluminum is also commonly used for decorative trim in the appliance and automotive industries.  Integrating decorative aluminum trim into consumer products allows you to increase perceived value.  Product branding can also be incorporated into decorative trim.  This option allows you to focus attention on your brand while adding detail to the design.

    What type of product would you like to see designed with decorative aluminum trim?  What type of finishes would be appropriate for this trim?  Do you see the trim used as a focal point?

    Request samples of the TiVo nameplates or trim to see the detail in the forming and embossing.

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    Nameplate Testing and Specifications

    Posted by Deidre Kruser on Mon, Feb 01, 2010
     

    Nameplate Test Specifications

    nameplate testing equipmentNameplates, label and badges are exposed to a diverse range of environments requiring product testing to assure performance.  We work with manufacturers and product designers on issues related to product performance.  Often these involve bespoke tests for which no "standard" exists.

    Nameplate Tests

    Northern Engraving tests to ASTM (American Society for Testing and Materials) standards and other customer specifications.  Spec information is given as a general guideline.  Additional requirements may be passed through the use of a different topcoat.  Alternatively, if the specific tests are not required we may be able to reduce cost by using a different topcoat.

    Standard Nameplates Specs

    Following is a list of common or standard nameplate specs. Northern Engraving has the ability to perform these tests and many more.

    • Pencil Hardness determines the hardness of a coating on a substrate by using pencil lead of known hardness.
    • Fade-O-Meter or Xenon reproduces the weathering effects that occur when materials are exposed to sunlight, heat, and moisture as rain or dew in actual use.
    • Salt Spray a controlled corrosive environment which is utilized to produce relative corrosion resistance information for samples of metals and coated metals exposed in the test chamber.
    • Humidity the basic principle for testing water resistance of coatings using controlled condensation.
    • Adhesion the procedure for assessing the adhesion of coating films to substrates by applying and removing pressure-sensitive tape over cuts made in the film.
    • Abrasion Taber the determination of the resistance of coatings to abrasion produced by the Taber Abrasion on coatings applied to rigid surfaces.
    • Water Immersion the basic principles for testing water resistance of coatings by the complete immersion of coated samples in distilled water at ambient or elevated temperatures.
    • Heat Resistance an accelerated means of determining the performance of coating systems.
    • Household Chemical Resistance performance of coating systems are evaluated to the resistance of various liquids used in the home.
    • Q-U-V uses fluorescent UV light and water apparatus intended to reproduce the weathering effects that occur when  coatings are exposed to sunlight and moisture.

    Additional Testing Capabilities

    In addition to the typical test listed above, Northern Engraving has the ability to perform many other tests in house saving you time and money.

    Tests we are capable of performing:

    Heat
    Fadeometer
    CASS
    Density
    Dimensional Layouts
    Gravelometer
    Humidity
    QUV
    Salt Spray
    Adhesion
    Thermal Cycles
    Water Immersion
    Thermal Shock 
    Fogging  

    Film Thickness
    Flexibility
    Flammability
    Impact
    Grind
    Taber Abrasion
    RCA Taber Abrasion
    Erichsen Tester
    Crocking/Color Testing
    Scratch Test    
    Dime Scrape
    Thumbnail Hardness
    Zenith Abrasion
    Pencil Hardness

    Marring
    Scuff & Mar
    Odor
    Viscosity
    Infrared Spectro-Photometer
    Visual Color Evaluation
    Spectro-Photometer Readings
    Stain/Chemical Resistance
    Percent Solids
    Tack
    Melt Flow
    pH Reading
    Weighing
    Xenon Weatherometer

    What environmental considerations need to be reviewed for your product branding application? 

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